Sat.Jan 12, 2019 - Fri.Jan 18, 2019

280 Group’s Top Product Management Blog Posts of 2018

280 Group

Our Product Management and Product Marketing blog has been sharing content and engaging readers for over a decade. Every year we produce articles that support our readers in the key skills they need in their day to day job and in providing relevant topics and cases that affect their products.

Blog 191

Motivating and influencing your teams

Lead on Purpose

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. The success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.) In nearly all cases, the individuals on … Continue reading → Product Management Trust confidence energy influence motivate optimism vision

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When to Launch? That’s the Question

Pragmatic Marketing

The other day I received a message from a colleague: “One question we’re asking ourselves is the issue of continuously releasing individual features with associated Go-to-Market launches versus releasing features and waiting to do a singular quarterly GTM for all at the same time.

Lean and Agile: What’s the Difference?

Craft.io

Sometimes it’s good to go back to the basics and examine basic concepts we often refer to without fully understanding what’s meant by them. In this piece, I’d like to address the somewhat confusing subject of the difference between the terms ‘lean’ and ‘agile’.

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Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

How to ship a great app (by using target groups)

The Product Coalition

It’s not enough to have a great idea and build a beautiful app. It’s important to create value for your probable customers. It doesn’t make sense to market to everybody. By defining who your target group is, you can focus on the users that actually use your app and through that, save time and money.

More Trending

Local High School Students Use CardBoard to Innovate

CardBoard

Warren Central High School seniors, Garat Phelps , and Christian Holtsclaw were posed a problem. Students within the cosmetology department needed a more reliable way to track their hours throughout the school year to earn their cosmetology license.

The Six Best Product Management Podcasts

ProductCraft

2019 is here, and that means it’s time to dust off that podcast list and discover new things to listen to. Get off to a good start on your product management-related resolutions with our six favorite podcasts. Listen, learn, and enjoy.

TEI 211: Most product managers are not using surveys correctly and how to fix that – with Matt Champagne, PhD.

Product Innovation Educators

Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relatively quick and inexpensive compared to other tools, such as customer interviews.

How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Therefore, every interaction counts and your enterprise sales force becomes one of your closest allies when gathering requirements and validating product assumptions.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

How to Think Like a Customer Success Manager

The Product Coalition

If 2018 was the year of the Product Manager, then it looks like 2019 will be the year that the Customer Success Manager steals the limelight. Customer Success has grown in stature over the past couple of years. It’s a job title that used to be met with “ Huh? ”

Product Managers Need To Understand The Power Of A Newsletter

The Accidental Product Manager

Product Managers know that newsletters can be a powerful way to stay in touch with your customers Image Credit: AJC1. As product managers we spend a great deal of our time trying to figure out how to get more people to buy our products.

5 Key Responsibilities of Agile Product Leaders

ProductPlan

What does product leadership look like in an agile context? And, how is it different from leadership in traditional development environments? For the product leaders supporting agile teams, it can be easy to get caught up in the routine of scrums , sprints, and standups.

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Is Contract Product Management as Scary as it Sounds?

Mind the Product

There aren’t many fixed-term contract roles for product managers in the UK. Job-board figures in major UK cities, including London and Manchester, indicate that just 10% of the market is fixed-term contract work. This is counter to the trend towards portfolio careers across many industries and disciplines, with more and more people feeling the benefit of diverse challenges and more businesses valuing varied expertise.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Podcast: Ada & Sachin Rekhi On Growth Everywhere

Sachin Rekhi

Listen on: Growth Everywhere | iTunes | Google Play | Spotify. Ada and I recently sat down with Eric Siu for a discussion on the Growth Everywhere podcast, a podcast focused on sharing the stories of entrepreneurs to help the next generation of entrepreneurs thrive.

How to build, manage and scale a sales team – 12 strategies from the experts

Inside Intercom

Growing a sales team isn’t as simple as putting a bunch of A players in a room and getting them to start selling your product. Sure, you might get a few more deals across the finish line and maybe even score a lighthouse logo. But this approach rarely succeeds in today’s environment.

Why Customer Success Managers Make Great Product Feedback Managers

The Product Coalition

Let’s set the scene… It’s 2019, and your SaaS company has big dreams and aspirations for growth. You’re pretty switched on and clued up and so you realize that one of the key factors for growth is tapping into all that product feedback you’ve been collecting.

Choosing the Right Software Partner, Part 2: Evaluating for Great People

Atomic Spin PM

Engaging with a service firm isn’t like buying a product. It’s about hiring a set of people to do work on your behalf. Yes, the company as a whole matters, but you also need to be confident that the people there have the right set of skills for your project.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

AB Tasty Wins E-Commerce Personalization Award

AB Tasty

AB Tasty Wins NRFrench Party’s E-commerce Personalization Award AB Tasty won the E-commerce Personalization Award at the third annual NRFrench Party—a. Read more. This article was originally posted on AB Tasty as AB Tasty Wins E-Commerce Personalization Award

5 books every marketer should read in 2019

Inside Intercom

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. One of the attributes that we all share, however, is an unwavering intellectual curiosity.

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5 Tips to Increase Mobile App Reviews

The Product Coalition

Other people’s opinions play a considerable role in our purchasing decisions. And since we’re living in a world where people are spending a significant amount of time on the Internet, online reviews, be it of a restaurant or of a mobile app, are particularly important.

Dear Strategy: 073 Strategy Career Questions (Part 3 of 3)

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. Read The Full Blog Post.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

With Jetpack, Android Development Has Leapfrogged iOS

Atomic Spin PM

Over the past six years, I’ve done a lot of iOS development (and written a lot about iOS ). I would say it’s been the primary focus of my career. But as a software consultant, I need to be flexible, and I’ve done my fair share of Android development as well.

Announcing The Complete Guide to Using Chatbots for Sales

Inside Intercom

The promise of chatbots is attractive: enable businesses to grow their revenue, 24/7 and at scale. Today, we’re publishing The Complete Guide to Using Chatbots for Sales to help you get started. Over the last thirty years, how we sell has changed tremendously.

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How great Product Managers contribute to great engineering cultures

The Product Coalition

Great engineers leave when they are no longer excited by an opportunity. These engineers are in demand, they have other companies constantly knocking on their doors, pitching them exciting opportunities, as well as money, in an attempt to convince them to leave.

Dear Strategy: 073 Strategy Career Questions (Part 3 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. . As with the other career questions we’ve answered in this series, definitions are important. And there is perhaps no greater point of confusion and debate than the definitions for these two roles.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

What Sweetgreen Can Teach Startups About Scaling Intimacy

First Round Review

Co-founder Nathaniel Ru draws on his experience scaling Sweetgreen to offer startups a clearer window into how rapidly growing companies can stay connected with customers, partners and employees. Continue reading at First Round Review »

Your Ultimate Guide To Better Form Design

UX Studio

Just imagine how you’d feel if you walked into a shop, collected everything in your basket, but couldn’t find the cashier. In the end, you’d likely get extremely upset and leave everything behind without spending a cent. Well, exactly that happens with bad form design in your checkout process.

Why product manager must strike the right balance?

The Product Coalition

What I love most about being a product manager is that I have the ability to view a wider picture. I then use my interpersonal skills to convince the team and management to strike the right balance.