Remove 2006 Remove Differentiation Remove User Testing
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Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

Consumer security at PasswordBox. Between 2002 and 2006, cybersecurity technologies for networks were now entering into a period of maturity. When launching a new product, knowing that customers have a need for a solution you offer is only part of the process. Consumer Security at PasswordBox.

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Where Does Product Management Fit?

Product Management Unpacked

When I joined a company in 2006 to run product management (as a CMO), the VP of sales would meet with the product managers every Monday morning to make new feature requests per what sales had sold the week before. I see product management reduced to a gopher for development and a clean-up function. It’s basically powerless. Any objections?

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The pitfalls of being data-driven

Mixpanel

In 2006, Facebook rolled out its News Feed feature–and boy, did people hate it. The uproar among the website’s (then) small user base of 12M was big enough to draw headlines. When you conduct any sort of research, you’ll typically draw on a combination of data and experience (yours and that of your peers). What happened?

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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Lack of research skills: Conducting effective research requires specific skills and tools.

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Design Challenges: Designers Demand Reform as Unfair Tasks Miss the Mark (part I)

UX Planet

Conclusions Background Context Overview of Hiring Practices Some digital companies, during the recruitment process to fill positions like: UX Designer UX/UI — UI/UX Designer Product Designer Lead Head of Director of UX Researcher* usually require a challenge at the second step, other times as first step. Do they offer an alternative?”

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The Evolution of Modern Product Discovery

Product Talk

We no longer take months or years to release value to our customers. We are putting our customers first, taking the time to discover unmet needs, and developing solutions that address those needs. The Rise of User Experience Design [8:47]. Jobs to Be Done: A Roadmap for Customer-Centered Innovation. I hope you enjoy it.

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Goodbye Scion – What Happened To You?

The Accidental Product Manager

Scion had it’s greatest number of sales during 2006. At the time Toyota was targeting the Generation X buyers and the Scion brand offered them a differentiation from the Toyota core line of cars. Ever since hitting a high in 2006, sales have been on a slide. The Scion brand had been created to appeal to younger customers.