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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

Outcome-Driven Innovation – for Product Managers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. Tony also has 12 patents to his name. Both are valuable and should be in your library.

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507: Navigating the second product problem – with Greg Coticchia

Product Innovation Educators

To survive, your company must sell multiple products Watch on YouTube TLDR In this episode, I’m interviewing Greg Coticchia, an experienced CEO and product management expert. The discussion focuses on the challenges and strategies involved in expanding from a single product to multiple products.

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5 Machine Learning Lessons for Product Managers

Mind the Product

What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers? Imagine that you’re going to a coffee shop.

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Where Does Product Management Fit?

Product Management Unpacked

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

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Product Management is on the up-and-up – why now?

BrainMates

Product Management has been around for as long as there have been companies selling products, but Product Management is on the rise. So why are Product Managers in short supply now? This is the domain of professional Product Management.”. Shortage of Product Managers.

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Technology Transformation – Adobe Lightroom

The Product Bistro

One of the most challenging tasks in product management is a major architecture shift of a product. This case study, where I take an outside in look at Adobe’s photo management solution, “ Lightroom ,” with an eye to the challenges, motivations, and drivers. Introduction. The Origins.

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2019 Goals Gone off the Rails? 3 Ways to get Back on Track

Mind the Product

getting a certification (be it scrum, agile, product, coaching … you name it). As an example, a performance goal may be something like: “I want to be the best product manager in ecommerce.”. creating a community of practice for their organisation. getting a promotion. finding a new job. learning new software. Grant (Eds.),

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