The Product Guy
MARCH 26, 2019
For example, in 2005 the audience received items such as a Burberry coat, an iPod, and a Blackberry phone, but in 2006 each audience member received a $1,000 gift card and a camcorder and were told to record themselves using the money to do a good deed for someone else. If I have to spend time guessing what they want to hear?
Alchemer Mobile
JANUARY 4, 2023
Acquisition expands Alchemer’s ability to help brands close the loop with their customers. January 4, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – announced today the acquisition of Apptentive, the industry leader in mobile feedback technology. LOUISVILLE, Colo. About Alchemer.
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The Product Coalition
NOVEMBER 26, 2022
Why do products fail, and what can the teams do to build products that customers need? And these have helped his team to understand what to build and, more importantly, what not to build for the customers. And hence its extremely important to understand what customers need and build the products accordingly.
Mind the Product
JANUARY 30, 2020
App developers, marketers, and designers often have to overcome psychological barriers that prevent users from changing their habits and adopting new behaviors. Users tend to replicate the first route found, even if it’s not the fastest way to complete their journey. Momentum Behavior.
Product Innovation Educators
JULY 29, 2024
ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. This failure led to a crucial question: What if we knew beforehand how customers would judge our product? It reinforced the idea of focusing on the customer’s underlying goal.
The Product Coalition
MAY 9, 2020
But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.
freshtrax
MAY 26, 2021
When IKEA first entered the Japanese market in 1974, they were unaware of the differences in culture and consumer behaviors. Learning from their first failure, IKEA redeemed themselves with ample consumer behavior research. They also learned that Japanese consumers prioritize convenience and safety more than paying less.
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