The JTBD Conf
Business of Software Conference
MAY 5, 2022
Clayton Christensen discussed it in 2011 Watch. Bob Moesta and Chris Spiek gave a live demo of the theory in 2013 Watch. Claire Suellentrop showed us how to perfect messaging with JTBD in 2018 Watch. This wont be the first time JTBD has featured at a BoS Conf; JTBD founder Prof.
Let's personalize your content