Remove 2011 Remove Messaging Remove Product Marketing
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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

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How To Build And Structure A SaaS Product Marketing Team

Userpilot

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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The Seven Basic Value Propositions

The Product Coalition

Understanding this framework will increase your awareness of core motivations, regardless of what industry you are in, and give you methods for brainstorming improvements and messages that resonate with your audience. Marc Andreessen coined this term and defined it as: “B eing in a good market with a product that can satisfy that market.”

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Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Intercom, Inc.

Des: Some background here: Intercom started in 2011 as a single product. If you want Capture and Convert, we will sell you our Messages product, so you can start conversations with visitors, and our Inbox product, so you can actually reply to those conversations and manage them at scale.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

And we have over 180,000 teammates logging into Intercom every month, using our platform to send over 500 million messages and reply to over 20 million conversations. We’re used to being left on hold, being swamped with irrelevant messages in spam, trying new products or features that are just hard to navigate and use.