TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank
Product Innovation Educators
JULY 6, 2020
In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. I articulated Customer Development methodology, which says: There are no facts inside your building, so you need to get outside. Customer Development, Agile Engineering, and the Business Model Canvas became the Lean Startup.
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