Intercom, Inc.

APRIL 22, 2019

Rick started Guru in 2013, after successfully founding Boomi (a cloud integration and data management company) and selling it to Dell. I then stayed with Dell for three years, and left to start Guru in 2013. How did you all get to product-market fit ? Kaitlyn : As you mentioned, this is your second startup journey.

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Gainsight

APRIL 12, 2023

Over the years at Gainsight, we’ve had a few—our first Chief Financial Officer and our first Chief People Officer, to name two—that had a massive impact. But this process was also hard: We had to get alignment across Product, Marketing, Sales, CS and PS on what our end-to-end value (from 30K feet to 30 feet).

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Enterprise 52

Userpilot

SEPTEMBER 8, 2021

Product tours are a useful tool for SaaS companies in 3 main areas: New user onboarding. Most SaaS teams create product tours in order to show their new users around their product. Product marketers often find that a good product tour ensures that more new users activate. Start from the welcome screen.

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Software Review 96

Melissa Perri

MAY 5, 2016

In fact, the MVP doesn’t have to be a product at all. All these products were searching for product-market fit. As I continued to use these methods as a Product Manager in enterprises and other more mature companies, I had to customize both my definition and the practice of building Minimum Viable Products.

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120

Userpilot

JULY 13, 2021

Your non-technical product managers and product marketing managers will certainly thank you! This allows for a lot of agility, leading to regular product experiments. The lessons from all of those experiments will translate into a better product experience for your customers. Get a demo today!

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

ProductPlan

FEBRUARY 24, 2021

Both founded in 2013, ProductPlan and Roadmunk offer software that makes it easy to build and share beautiful roadmaps. As a product marketer working for ProductPlan, you could argue that any competitive analysis I write about these two platforms will be biased. Before we go any further, a quick note on objectivity.

Feedback Software 52

Feedback Software Data Visualization Software Review User Testing 52

ProductPlan

FEBRUARY 24, 2021

Both founded in 2013, ProductPlan and Roadmunk offer software that makes it easy to build and share beautiful roadmaps. As a product marketer working for ProductPlan, you could argue that any competitive analysis I write about these two platforms will be biased. Before we go any further, a quick note on objectivity.

Feedback Software 52

Feedback Software Data Visualization Software Review User Testing 52

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

DECEMBER 23, 2020

We’ve interviewed several prominent names in the industry, including the CEO of Product School, Carlos Gonzalez de Villaumbrosia; Andrea Saez, Head of Product Growth and Education at ProdPad; Gen Furukawa, Co-Founder at Prehook; Natália Kimli?ková, Trends to Watch In Product – Table of Contents. Natália Kimli?ková,

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

The Product Coalition

JUNE 9, 2020

In 2013, they convinced Pieterjan Kempynck and his associates that it was time to build their own team. We managed to officially launch the new version of the app, now under the name Elium, and we raise a 4m€ Series A. The product and engineering teams grew fast too. It appeared that Talentsquare was their “last distraction”.

Research Software 79

Research Software Startups Product Research Customer Experience 79

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. And that just gives you more product-market fit and helps you grow faster. And that’s why, when I list off Windows, iOS, Facebook, those are some of the biggest names.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Intercom, Inc.

SEPTEMBER 19, 2019

This year has been particularly exciting for us: we were able, after five and a half years of negotiation, to purchase Close.com as our new home and domain name, so we went through a rebrand from Close.io From day one, when we launched Close in January 2013, we wanted to own Close.com. I have no idea what has happened. to Close.com.

Weak Development Team 184

Weak Development Team Customer Experience Startups Reporting Tools 184

Business of Software Conference

MARCH 30, 2021

Possibly my favourite, possibly 2013 was really lovely in many, many respects. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. So it was certainly quite a pivotal, pivotal point in the growth and development of the conference. Design is a really important part of everything.

Feedback Software 52

Feedback Software Weak Development Team Events Customer Experience 52

Intercom, Inc.

MAY 12, 2020

So product judgment, like you said, is a notorious topic because when most people talk about it, they don’t define it. It has other names, product judgment has other names too. It’s sometimes called product taste, it’s sometimes called product intuition, sometimes called product instinct.

User Testing 173

User Testing Product Research Customer Experience Customer Feedback 173

Userpilot

JUNE 24, 2021

Often it will: Greet the user by their first name. Instead of asking your developers to hard-code the flows and experiences you need as a Product Manager / Product Marketing Manager , you should be able to handle it yourself. When Appcues came out in 2013, it revolutionized the onboarding platform space.

Analytic Tools 52

Analytic Tools Customer Communications Onboarding KPIs Data Visualization 52

Userpilot

APRIL 30, 2021

Here are our top recommendations for marketing agencies to partner with as a SaaS business: 1. Grow and Convert is a world-renowned agency that specializes in content marketing. It takes its name from combining the skill sets of Benji Hyam, a content marketer (”Grow”), and Devesh Khanal, a conversion rate expert (”Convert”).

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Intercom, Inc.

FEBRUARY 28, 2019

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all. Can I get them to use it? Kieran : Yeah.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137