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We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. To fix it, we had to change how we worked with our product team. The key for us was to be more specific and less prescriptive.
We conducted two more retrospective analyses covering 2004-2013 and 2014-2021. Another example is Novazymes, a biotech company, which created their own crowdsourcing platform for their employees. Even though these companies were diverse in industry, size, and geography, their practices were consistent. They had tremendous success.
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Free Product Mentorship If you’re from one of the world’s least developed nations, reach out for free Product Management mentorship in 2020 I founded The Product Coalition in 2014, to make mastery of product management globally accessible, for all.
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