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Product manager is an unfair role. So work unfairly.

Lenny Rachitsky

To anyone outside the product team, we are design, engineering, QA, data, knowledge team, and often marketing. This has been my ironclad rule since 2016, at three hypergrowth companies, while PMing multiple teams at once. OK, maybe we tie with engineering team leads.)

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Why Great Ideas Fail in Finance: It’s Not the Digital Product, It’s the UX

UX Planet

Written by Alex Kreger and UXDA team Industry Disruption UXDA has witnessed how quickly markets can shift when a more compelling digital experience arrives: Netflixs streaming overtook Blockbusters rentalmodel. They blame weak conversions or shrinking loyalty on branding or marketing missteps. The cost of inaction?

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Unlocking Growth Through UX Research

UX Planet

According to a Forrester Research report, integrating UX Research into the product development process can result in up to a 400% increase in conversion rates Forrester Research, 2016. This striking statistic illustrates the potential impact when growth decisions are grounded in robust user research.

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Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing

Product Talk

Teresa Torres: I chuckled a little bit there because I gave a conference talk in 2016 in Lisbon. I chose this market because Netflix is in 100+ countries and everybody is familiar with it. Cecilie Smedstad: To me, that aligns quite well with both using OKRs and also jobs to be done. Does that work together?

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What if you’re wrong? How to design for uncertainty

UX Planet

This wasn’t the first time he’d misjudged market trends, but somehow, he’s still absolutely confident in his predictions. He’s got all the charts, market analyses, and financial pundits on his side. billion hit to its market value. Geopolitical conflicts or market crashes could derail everything. The result? Far from it.

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Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. product marketing, user research, content design, etc.). Other functions could be added depending on availability/resourcing (e.g.

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See It, Spark It: How Visual Thinking Accelerates Innovation

freshtrax

I had the opportunity to study abroad in San Francisco from 2016 to 2017. If you’re interested in learning how btrax can help bring your next activation or experience to life, visit btrax.com to explore our design and marketing services.