2017 Branding Differentiation Positioning 
Intercom, Inc.
DECEMBER 4, 2019
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.
The Product Coalition
NOVEMBER 16, 2020
You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.
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BrainMates
NOVEMBER 1, 2021
In 2017, when a Bloomberg article came out showing the packets could be more effectively squeezed by hand rather than with the $400 machine, this was the last blow in a 4-year journey that saw investors lose over $200 million dollars to this failure point. Failure Point #3 – No clear differentiation in the market.
BrainMates
OCTOBER 30, 2022
In 2017, when a Bloomberg article showed the packets could be more effectively squeezed by hand rather than with the $400 machine, this was the last blow in a 4-year journey that saw investors lose over $200 million to this failure point. #2 3 - No Clear Differentiation In Market. 2 - Inadequate Customer Research.
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Intercom, Inc.
JUNE 19, 2018
A 2017 Fortune article, “Those Annoying Chatbots Can Save Business Billions,” highlighted research findings that chatbots could help customer service teams save more than $8 billion by the year 2022. 54% of consumers will try a new brand for a better service experience. 1 obstacle for these executives. An assist from automation.
UX Studio: Product Management
OCTOBER 2, 2023
They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.
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