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Quantum UX Research

UX Planet

The potential of quantum computing and artificial intelligence to enhance user research User research is crucial for the human-centered design of digital products and services. However, traditional user research methods can be time-consuming, subjective, and difficult to scale.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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How I treat creative copy like a product—using data

Mixpanel

Copywriting, while often thought of as something creative and inspired, is a technical craft. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. It’s a product unto itself. And just like a product process, you need data to create something great.

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Saas Startups: An Upward Trend Booming in The Future

The Product Coalition

Software-as-a-service (SaaS) models, which operate on a subscription basis and are centralized and situated on a remote cloud network, are increasingly popular with businesses for a variety of factors, including flexibility and affordability. Saas startups that provide software as a service have a good delivery model. What Is Saas? — Brief

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What Is a Growth Team And Does Your SaaS Need One?

Userpilot

TL;DR A growth team works to identify and execute growth opportunities through data and experimentation. The main responsibilities of growth teams are user onboarding optimization , user engagement, conversion rate optimization, user education, and data analysis. A dedicated team also helps you avoid the product death cycle.

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Using Embedded Analytics to Drive Revenue

Mind the Product

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. This growth demonstrates that both users and product teams are realising value from embedded analytics. But what works?

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Customer Retention Analytics – The Ultimate Guide

Userpilot

How much does your business stand to gain from using customer retention analytics? In this guide, we’ll provide step-by-step processes to generate hard, actionable data and clear strategies for making the most of your relationship with your customers. There are two kinds of customer retention analytics: periodic and retrospective.