Product Innovation Educators
MARCH 3, 2025
Whether you’re skeptical about AI in customer research or eager to embrace it, this discussion will challenge your assumptions about the future of Voice of the Customer analysis. More recently, shes collaborated with researchers from MIT and Northwestern Universitys Kellogg School of Management on next generation AI.
Product Innovation Educators
MARCH 4, 2025
Whether you’re skeptical about AI in customer research or eager to embrace it, this discussion will challenge your assumptions about the future of Voice of the Customer analysis. More recently, shes collaborated with researchers from MIT and Northwestern Universitys Kellogg School of Management on next generation AI.
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Product Innovation Educators
AUGUST 25, 2017
Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. You have to identify the right target segment, understand a real problem they have, and learn what action to take.
The Product Guy
OCTOBER 9, 2018
We are using my work to drive our initiatives for the second half of 2017 as well as 2018, as well as to guide how we enter new markets. Therefore, I have been able to use the framework to develop several iterations of product strategy for the products that I own, such as our enterprise offering. About Julian Dunn.
Melissa Perri
JUNE 29, 2017
In fact, the 2017 learning objectives for their Certified Scrum Product Owner Certification by Scrum Alliance states, "Teach that the role of the Product Owner is typically played by the customer, or customer representative, such as a product manager."
Product Innovation Educators
SEPTEMBER 1, 2017
A colleague recently told me about the overt biases of a market researcher he worked with. In this case, the researcher admitted that he focused on data that helped him defend his perspective of product strategy and ignored data that didn’t support his position. How product managers can avoid bias.
Product Innovation Educators
OCTOBER 31, 2016
This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.
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