A Contactless Future for NYC Transit: The Rollout of One Metro New York
The Product Coalition
JANUARY 5, 2021
Now that MTA is basically a startup bro, they are employing a genius strategy for the OMNY rollout: a test and learn phase with strategic checkpoints. In 2021, there will be a physical OMNY card. Instead of waiting until completion in 2023, MTA is working more like a startup and less like a government agency.
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