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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Building a Successful Market Penetration Strategy in Three Steps

The Product Coalition

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

Strategy 110
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A Decade of Product Management

Melissa Perri

2018: "Can you teach people how to do MVP experiments? Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. Executives realized the importance of being close to their customers in order to build great products. -- 2013: "We don't do experiments here, Melissa.

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Five Customer Testing Areas Product Managers Are Improving in 2019

Centercode

Hundreds of professionals from over 350 companies participated in the 2018 Customer Validation Industry Survey (thanks!). It makes sense considering that conducting market research, interviewing users, and prioritizing product features fall within the product management wheelhouse.

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In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

In marketing speak, from the very beginning of the project we wanted customers from both the “early majority” and “late majority” groups, skipping the “innovators” and “early adopters”. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.

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How Startups can compete in the Online Dating Market

The Product Coalition

The global online dating market was valued at $6,400.0 from 2018 to 2025. It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. How to deal with Winner Takes All Dynamic in Dating Market? Hope you enjoy!

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“Oops, I Did A Marketing” | Shawn Anderson & Shane Corellian, PDQ.com | BoS USA 2018

Business of Software Conference

How does a bootstrapped software company effectively market especially when its founders despise (and, in fact, suck at) sales and marketing? Shawn Anderson & Shane Corellian (Co-Founders, PDQ.com) – Alternative Marketing, or “Oops I Did A Marketing” from Business of Software Conference.