The Product Coalition

OCTOBER 21, 2019

The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company. Or you may be heavily involved in either inbound or outbound activity.

Outbound

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? Or big market! All of that said, beyond the obvious things (team, market, product, etc.) This used to be the case decades ago, but these days, startups fail because they don’t get traction in the market. Or technology differentiation!

User Testing

Intercom, Inc.

DECEMBER 2, 2021

If you are a regular listener, you’ll know that we interview makers and doers from the worlds of product management, design, startups, and marketing. The team is responsible for our entire marketing / engage / outbound / surface area, and they own being successful within that. I’m Liam Geraghty.

Engineering

Business of Software Conference

MAY 21, 2020

There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite. That’s a form of outbound hiring. So here are some stats that we pull together based on a three month period from December 2018 to February 2019. Inbound hiring is when the candidate comes to you. Unsubscribe anytime.

Technical Review

ProductPlan

MARCH 5, 2019

In other words, “good help is hard to find” still rings true in 2019. You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., and then the most qualified leads are closed through sales tactics and drip marketing campaigns.

Technical Review

The Product Coalition

JANUARY 25, 2019

The external recruiter, outbound talent scout, the internal recruiter, the coordinator, the manager, the interview panel, the receptionist. He has built and brought numerous products to market including start-up MVPs and billion-dollar product lines. Originally published at lukecongdon.com on January 26, 2019.

Weak Development Team

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? Or big market! All of that said, beyond the obvious things (team, market, product, etc.) This used to be the case decades ago, but these days, startups fail because they don’t get traction in the market. Or technology differentiation!

User Testing

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

Inbound

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.

Analytic Tools

Intercom, Inc.

NOVEMBER 5, 2019

Slack’s Manager of Mid-Market Sales, Maggie Hott, and Guru’s Senior Director of Sales, Halid Ibrahimovic, on the power and pitfalls of accelerating sales with automation. Dan: We do something similar, which is we start to segment the market. So, what can sales leaders do to maintain their momentum in the market? Dave: Yeah.

Research Software

Userpilot

JUNE 19, 2023

The sales process conversion funnel involves four stages: website visitor, marketing and sales qualified lead , product qualified lead , and paying users. Potential customers land on your website from the inbound marketing funnel and outbound marketing funnels. A commonly used tactic is discounts on annual contracts.

Research Software