Intercom, Inc.
JANUARY 14, 2019
The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. That’s why we have put together our first ever Intercom reading guide for 2019. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “The Inevitable” by Kevin Kelly.
Alchemer Mobile
JANUARY 10, 2019
The challenge of achieving product-market fit is what keeps most product managers up at night. This post shares tips product professionals at any size company can take in order to get ahead of market trends. The Challenges of Competition, Fragmentation, and Market Fit.
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Intercom, Inc.
DECEMBER 10, 2018
All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.
Alchemer Mobile
JUNE 4, 2019
The mParticle platform helps mobile marketers, product managers, and data scientists seamlessly connect mobile data with the multitude of app services powering their growth initiatives. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch.
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
After all, product management spans many activities from business planning to market readiness. June 18, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. We'll cover: A better metaphor for product manager.
Mind the Product
SEPTEMBER 18, 2018
In 2015 we took that conference to San Francisco, and in 2019 we’re bringing it to Singapore. Singapore is an historic crossroads and today continues to bridge east and west, north and south, by connecting all of those countries and by sitting at the epicentre of a regional powerhouse market in it’s own right.
Indicative
JANUARY 24, 2020
As we look towards 2020 releases, here is a quick snapshot of the top features Indicative released in 2019. Across 2019, there were several features released that improved Indicative’s funnel analysis. 2019 was an exciting year at Indicative. Keep an eye out for the new releases and please, let us know how we did in 2019.
Speaker: Mandy Howard, Product Manager, ServiceTitan
If you're strategic about your integrations, you can strengthen your ties to your target market. April 16, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. One of the ways to do this is to move past your core product and introduce new business streams. How to find partners that will be a great fit for your product.
Speaker: Howard Dresner, Chief Research Officer, Dresner Advisory Services, LLC
Join Howard Dresner, founder and chief research officer of Dresner Advisory Services, as he shares his research on the analytics market from surveys with over 5,000 organizations. September 5, 2019 11:00AM PDT, 2:00PM EDT, 7:00 BST You'll learn: The top business priorities, objectives, and users of analytics.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation.
Speaker: Nils Davis, Principal, NPD Associates
For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics. April 30, 2019 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST Join this webinar to learn how to: Articulate a strategy to help meet your product goals.
Speaker: Brittney Gwynn, former Director of Product, Simple Health
Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. July 31, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. The importance of experimentation post-launch.
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