Watch: The State of Mobile Consumer Engagement 2021 Webinar
Alchemer Mobile
MARCH 18, 2021
Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. Almost all apps experienced significant change in their DAU due to COVID-19. The data runs through all of 2020.
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