Userpilot

JUNE 28, 2021

As the user experience is becoming increasingly important (even more so than product and pricing for many brands), improving user engagement is crucial. In this article, we’ll look at the top 6 customer engagement marketing (CEM) strategies for SaaS and how you can leverage them to provide a personalized experience to your customers.

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Userpilot

DECEMBER 2, 2019

More and more SaaS companies are starting to realize how important it is, and so they’re investing more time and effort into it. With that in mind, we thought we’d take a look at the best customer success tools. With 2020 fast approaching, now’s the perfect time to make sure you’re using the right tools for the job.

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Userpilot

JUNE 11, 2025

Digital‐health adoption exploded during the pandemic, with McKinsey reporting a 78-fold increase between February and April 2020 , before things settled back into a steadier growth curve. Yet one glaring challenge remains: healthcare apps struggle to keep users engaged. points below the 46.9% The main culprits?

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Userpilot

MAY 29, 2025

Poor mobile UX design leads to high bounce rates, abandoned carts , and negative app reviews. How do you turn that around and deliver mobile experiences that keep users returning to your platform ? Actionable mobile UX best practices to give your app a competitive edge. This article will provide an in-depth guide. Lets dive in!

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Userpilot

MARCH 29, 2023

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. What is digital analytics?

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Gainsight

DECEMBER 27, 2019

We’ve released some amazing new Gainsight PX features , put on the best Pulse conference to date, and supported the customer-centric community with an ever-growing content library. With 2020 just around the corner, now is the perfect time to catch up on Gainsight’s top product experience blog posts of 2019.

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Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?

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Userpilot

MAY 30, 2024

Wondering how Aha moments lead to feature and product adoption? The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Ready to dive in?

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Gainsight

MARCH 9, 2022

User onboarding is piling extra pressure on product leaders’ and managers’ shoulders. But there are onboarding traps that ambush product leaders as they work to perfect this critical stage of their user’s journey. Read on to learn about four common onboarding mistakes and the best ways to avoid them. Wondering how?

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Userpilot

JANUARY 19, 2021

As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.”. But how do you measure it? Table of Contents.

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Mixpanel

JULY 7, 2020

Even in pre-COVID-19 times, it’s been held as dogma that loyal users are the core of any SaaS business. But beyond just being active, a product is made great by users who find enough value to form a habit around their usage of it. They come to Mixpanel to learn. Below, we’re sharing how we used Mixpanel(!) How we found LUV.

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Userpilot

JULY 8, 2020

If you don’t know which of your new users are going to turn into paying customers and which are going to drift away, you need to be thinking about User Adoption Metrics. Improving your metrics and pushing new users to the Activation milestone is critical to the long-term growth of your SaaS business. Define ‘Activation’.

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Userpilot

APRIL 16, 2021

If you’re running a SaaS business, this might be a common calculation you make. The LTV/CAC metric measures if the revenue your customers generate for your business justifies the effort you put into acquiring new customers. What does it even mean for your SaaS business? So, how do you calculate LTV:CAC? Table of Contents.

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The Product Coalition

MARCH 3, 2021

an open-source data integration platform?—?and an open-source data exploration platform?—?in Finally, using Apache Superset, we will implement the various metrics we care about. So, we are going to kick things off by setting this connector to be our data source in Airbyte’s web app. Click on the Create an App button.

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Userpilot

MAY 5, 2021

When you first hear the term onboarding workflow software, you might think, what is a workflow? Basically, anytime data passes between people and/or systems, a workflow is created. They are completing a series of steps or tasks from when they sign up for your product until they get their job done. Table of Contents.

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Userpilot

JANUARY 8, 2021

Some industries like SaaS will have an average NPS of 30. You have more customers enjoying your product than hating it. Net Promoter Score is the result of a one-question survey asking the users how likely they’d be to recommend your product on a scale from 1 to 10. While others like education will score on average around 70.

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Mixpanel

SEPTEMBER 21, 2023

Why wouldn’t the same go for building apps? Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Would you say his growth in following and level of influence is something that you actively built, maybe pulling from your experience building products?

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Userpilot

NOVEMBER 18, 2020

And the relationship you may have with them is also not always a fairy tale (see the horror story of one of our users, whose ‘power users’ almost derailed their app.). It’s not the users who use your product most often. SaaS – by definition – works on a subscription model. What are power users? What are power users?

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

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The Product Coalition

JANUARY 26, 2024

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time not just to talk to people but to observe them, immerse in their lives, and co-design solutions with them. The perfect world does not exist, though.

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Amplitude

MARCH 17, 2021

G2–the top independent software review site–recently released their rankings of top software products for 2021 , informed by thousands of customer reviews. Across multiple categories, Amplitude was listed as a top choice for digital business, including a top choice for marketers and the #1 product analytics solution overall.

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Userpilot

AUGUST 31, 2021

But she won’t agree to speak” – My manager told me in February 2020, one month into my adventure with Userpilot. I was only just starting to think about the first edition of Product Drive. A lot of Product Education, changes, growth, and 2,200 participants (yup, that’s how many we had on the first edition of Product Drive!)

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Amplitude

JANUARY 29, 2021

In 2020, digital products became essential to how we lived, worked, played, watched, learned, and connected. For product teams to meet this moment, they had to iterate faster than ever before. If we removed the limits for our customers to build faster, smarter, and together, we knew we could help them thrive in 2020.

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Gainsight

FEBRUARY 4, 2021

In this manic world of SaaS, SPACs, and shorts, money and valuations have taken center stage, for better or worse. Growth rate, gross margin, and other traditional metrics matter greatly. But software leaders have increasingly recognized the importance of a new metric unique to the SaaS world, Net Dollar Retention (NDR).

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Gainsight

DECEMBER 20, 2020

Specifically, the Customer Success world learned 10 important lessons in 2020: 1. 2020 was a stress test for recurring revenue businesses. As a CEO friend of mine remarked in March 2020: The things we’re doing in CS these days—and Gainsight is absolutely key to making it happen—are so freakin great.

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Amplitude

JUNE 24, 2020

As the CEO of a company that serves over 40,000 digital products, I routinely talk about sea changes affecting our customers. The team has been hard at work making sure our systems perform without a glitch, and that our customers can do the important work they need to do. Every product has a story. Things are moving that fast.

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Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

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Indicative

JUNE 1, 2020

year-over-year growth in 2020. If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. Indicative’s customer journey tools help you visualize a variety of conversion paths. The pressure is even stronger, now.

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Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.

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Amplitude

JANUARY 26, 2021

Now, we’re perfecting the digital product experience. Our Chick-fil-A One app is our loyalty app that allows customers to order ahead, earn points, and redeem those points for food rewards. Not only is the purchase funnel a key KPI, but we also monitor how customers pick up their order (e.g.

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Gainsight

JUNE 17, 2022

If you’re considering implementing—or have already implemented—a product-led growth (PLG) strategy, one of the first things you should determine are the metrics you’ll need to measure success. . Here’s how to pick out the perfect metrics for product-led growth. . Want to learn what data to start keeping track of for PLG?

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Amplitude

OCTOBER 16, 2020

As the largest gathering of product leaders, Amplify is where hundreds of teams go every year to learn how to lead digital transformation and build the best product experiences. In 2020, this mission took on new meaning. ” In 2020, there were more than 130 days where more than $2 billion was spent on ecommerce.

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Userpilot

JULY 8, 2021

Product manager courses are everywhere. Product management is one of the most diverse disciplines and requires an extremely broad set of skills. Additionally, the product manager role drastically changes with your seniority. Beginner product manager. Mid-career product manager. Advanced/pro product manager.

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Gainsight

MARCH 1, 2021

As such, it is becoming the norm to hire a leader for the entire post-sales journey—from Services/Onboarding to Training to Customer Success Management to Support. Customer Success Is Different in a Product-led Growth Company. In interviews, leaders are asked about: Analytics-driven decision making. Owning the Number Is Key.

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Gainsight

APRIL 13, 2020

5 Ways to calibrate your product & GTM strategy with Product-led growth. The market instantly becomes volatile and companies are focusing on the fundamental business metrics. The market instantly becomes volatile and companies are focusing on the fundamental business metrics. The new normal.

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Amplitude

MAY 27, 2020

The world has never before seen a shift in usage to digital products like what our customers are experiencing now. These pivots in consumer and business behaviors are benefiting some and challenging others—we’re seeing massive swings in our customers’ product usage, in some cases going from single digit percentage growth to +/- 50%.

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Usersnap

APRIL 27, 2022

This article will show you how to reduce your SaaS churn by following the proven strategy that we have already successfully implemented. For us, it all started in 2020, when our monthly SaaS churn rate was 6.22%, more than double our target benchmark (high pressure, you bet). The aimed benchmark was 3%. Tension” is in the air.

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