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2021 Engagement Benchmarks for Utilities Apps

Alchemer Mobile

One size did not fit all for Utilities apps in 2020. Ratings and Reviews. Travel apps ratings and reviews were around or slightly lower than macro app averages. star rating, and received 319 app store reviews. star rating, and had 1,223 reviews. Surveys and Messages. Shifting our focus to app store reviews.

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Engagement Benchmarks for Retail and eCommerce Apps

Alchemer Mobile

Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. Ratings and Reviews. Surveys and Messages.

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Engagement Benchmarks for Food and Drink Apps

Alchemer Mobile

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. Ratings and Reviews. Food and Drink app ratings and and reviews were slightly higher than macro averages across both iOS and Android, particularly within the Restaurants category. Surveys and Messages.

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Healthcare Apps: 2021 Engagement Benchmarks

Alchemer Mobile

Ratings and Reviews. Healthcare app ratings and and reviews were slightly lower than macro averages across both iOS and Android. star rating, and had 435 app store reviews. star rating, and had 1,169 app store reviews. Unfortunately, Healthcare apps had low retention rates in 2020. Mobile Consumer Sentiment.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Let’s jump right in. Demographic factors. Nationality.

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Freemium to Premium: How Companies Nudge You To Upgrade

The Product Coalition

According to a 2020 study by the Human-Computer Interaction (HCI) conference on user experience and ad placement, ads are strategically placed, interrupting your learning flow just as you are feeling a sense of accomplishment. For example, Duolingo’s daily streak system encourages consistent learning.

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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

To give you a general idea of where the mobile playing field is today, here are a few 2020 stats from our friends at App Annie : App Annie’s State of Mobile report is a fantastic place to start when looking for a general lay of the land and high-level stats. Message centers. Sound good? Love Dialog. Rating prompts.