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Usability testing: the complete guide

UX Planet

Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?

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The Ultimate Guide to Mobile UX Design: Principles, Best Practices, and Examples

Userpilot

Poor mobile UX design leads to high bounce rates, abandoned carts , and negative app reviews. Another similar, but less dramatic example, is LinkedIn introducing its Stories feature in 2020 and discontinuing it in 2021 after it was clear that users prefer more permanent, professional video content. The bottom line?

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TEI 283: 2020 Summit Lessons Learned – with Chad McAllister

Product Innovation Educators

After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc. Summary of some concepts discussed for product managers. [1:38]

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Engagement Benchmarks for Retail and eCommerce Apps

Alchemer Mobile

Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. Ratings and Reviews.

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2021 Engagement Benchmarks for Education Apps

Alchemer Mobile

Education was one of the hardest hit industries in 2020. Read on for data-supported research and benchmarks Education apps should focus on in 2021 and beyond based on what was learned from a year like no other. Ratings, Reviews, and Interactions. Surveys and Messages. 2021 Engagement Benchmarks for Education Apps.

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Engagement Benchmarks for Food and Drink Apps

Alchemer Mobile

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. In our research, Food and Drink apps are separated into two subcategories: Restaurants (both QSR and sit down) and Food Services (grocery, food delivery, digital recipes, etc.). Ratings and Reviews. Surveys and Messages.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Let’s jump right in. Nationality.