Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks
Alchemer Mobile
APRIL 21, 2022
In response, consumers interacted more with brands through their apps. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach. In 2021, there was correlation between interaction rates and retention rates.
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