Intercom, Inc.

DECEMBER 21, 2021

From the ongoing pandemic to political turmoil around the globe, we can all agree that 2021 has been a lot to handle. Niamh O’Connor , Brand Editor. Revealing our refreshed brand: How (and why) we’ve updated our look. Another year draws to a close, and there won’t be many people sorry to leave this one behind us.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. SaaS Content Marketing.

Research Software 66

Research Software User Testing Outbound Marketing 66

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Through the Product Talk Academy, she has trained over 8,500 product people in discovery skills.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Brand24 has attracted many big brands over the years, including Uber. NapoleonCat.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. HubSpot found that most leads come from the company website and referral traffic — both of which are heavily dependent on content marketing. Source: HubSpot.

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Userpilot

MAY 19, 2021

In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan. SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119