Alchemer Mobile

APRIL 14, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Below are short summaries of the six subcategories included in our research, with engagement benchmarks for companies to aim for in 2021. What a year for news.

Feedback Software 246

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Alchemer Mobile

MAY 6, 2021

Depending on industry, issues with supply chains, global price drops, and budget constraints impacted each brand differently. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Personal Services category. Consumer Engagement.

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NextBigWhat

DECEMBER 28, 2020

“Get out of the building” – this quote by Steve Blank has inspired many founders and product leaders to go out and test their product in the real world. 2021 is going to be a crucial year for makers. NoCode + API Product Management. Community + Product Management. A lot of it.

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Alchemer Mobile

APRIL 2, 2021

Healthcare apps saw incredible floods of new consumers as the world transitioned to managing health remotely, and the impact on engagement was stunning. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Healthcare category. Ratings and Reviews.

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Alchemer Mobile

APRIL 7, 2021

Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. 2021 Engagement Benchmarks for Finance Apps. Working in Mobile Finance in 2021.

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Alchemer Mobile

MAY 18, 2022

Brands in Business Services had varied experiences in 2021. Others (like expense management or work collaboration) felt the investments they made in mobile in 2020 begin to pay off as the investment in remote work continued to be a priority. Below is a short summary of how Business Services apps fared in 2021.

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Alchemer Mobile

MARCH 22, 2022

The Food and Drink industry embraced the transition to mobile in 2020, and the investments paid off in 2021. Generally, consumers will rate and review what they regularly engage with, and our 2021 benchmarks are representative of consumer shifts. stars and Food Services apps averaging 4.59 5 QSR App Trends to Watch.

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Alchemer Mobile

APRIL 12, 2022

In 2021, Travel began its road to recovery following interstate, national, and global travel restrictions brought on by the pandemic. The Auto subcategory experiences less volatility in 2020, and saw 2021 benchmarks in-line with the year prior as a result. Summary of Travel Apps in 2021. Shifted emotions by subcategory.

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Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

JULY 22, 2021

Product adoption is key to customer retention. If a company has a high product adoption rate, that’s a sign of the right market fit and a product that customers actually want. Better product adoption metrics mean higher customer lifetime value and therefore increased ROI and growth. Get started today !

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Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. New in – Best New Product Management Books in 2021. out of 5 stars. 54 global ratings.

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Alchemer Mobile

NOVEMBER 12, 2020

For product managers , this has posed some unique challenges. In order to be an effective teammate and product manager, you need to be empathetic, flexible, and understanding to others in your company. Their behaviors and preferences are changing, so your product roadmap and mobile features should be changing as well.

Research Software 246

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Alchemer Mobile

APRIL 5, 2022

Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps. Below is a summary of how Finance app fared over the course of 2021. Summary of Finance Apps in 2021. Mobile teams prioritized proactively communicating with their consumers in 2021.

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Alchemer Mobile

MARCH 31, 2022

” In 2021, 93% of all consumers who were prompted by a Love Dialog responded “Yes” or “No” rather than closing out of the prompt. In 2021, 64% of consumers prompted responded that “Yes,” they loved the brand. Winning brands have moved away from using passive, lagging indicators (like NPS) to measure consumer satisfaction.

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Alchemer Mobile

MAY 12, 2022

Summary of Personal Services Apps in 2021. Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys. Basing product decisions on only 5% of your brand’s consumer base is a flawed and dangerous strategy.

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Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. If you think your product roadmap is running on fumes, let’s end that today. Chat with us today !

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Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. In 2021, brands talked to more of their consumers than ever before, while clearly shifting their strategies toward retention.

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Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home. 2021 Engagement Benchmarks for Business Services Apps.

Data Visualization 246

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Alchemer Mobile

APRIL 21, 2022

In response, consumers interacted more with brands through their apps. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach. In 2021, there was correlation between interaction rates and retention rates.

Product Research 264

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Alchemer Mobile

APRIL 14, 2022

Summary of Media Apps in 2021. While the news cycle was less volatile in 2021 than in 2020, it certainly did not slow. Technology apps experienced fewer emotional shifts in 2021 than the overall average, with only 8% of consumers changing how they felt about their in-app experiences (14% overall). Bonus reading and resources.

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Feedback Software User Testing Technical Review Customer Feedback 278

Intercom, Inc.

DECEMBER 21, 2021

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Our International Women’s Day theme in 2021 is #ChooseToChallenge. And here at Intercom, 2021 saw us reach many milestones.

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Reporting Tools Feedback Software Research Software Technical Review 118

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. What: 1,500 tech product managers and product developers gather online at one of the world’s largest product management & development conferences.

Research Software 98

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Alchemer Mobile

MAY 19, 2022

Brands in the Utilities industry faced various hurdles throughout 2021. Below is a short summary of how Utilities apps fared in 2021. Summary of Utilities apps in 2021. Utilities apps made huge gains in mobile customer retention in 2021. Expressed consumer sentiment by subcategory. Shifted emotions by subcategory.

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Innovatemap

JANUARY 26, 2021

The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand. Brad Elsmore , Senior Web Developer — Brad joins Innovatemap to expand the agency’s product brand and marketing expertise with web development.

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Alchemer Mobile

APRIL 13, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category. Read on for data-supported research and benchmarks Retail and eCommerce apps should focus on in 2021 and beyond based on what was learned from a year like no other.

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Feedback Software Research Software User Testing Systems Review 232

The Product Coalition

JANUARY 17, 2022

Compass for new product managers for how to build an API developer portal | Photo by Ali Kazal on Unsplash With APIs-as-a-Product on a rocketship since 2005, there are many elements that product managers need to master in their Developer persona user experience (Dx) to win and protect their business.

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Usersnap

OCTOBER 7, 2021

The reason could be anything from buying a product to using a service. Look at people spending such a generous amount of time on the internet, businesses are now focusing on digital customer engagement with their brands. Top 3 Digital Customer Engagement and Web Design Trends in 2021. Customer Engagement With Brand Information.

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The Accidental Product Manager

JANUARY 8, 2024

Complicated products have to deal with many challenges Image Credit: Emms Benitez As product managers, we all want to be responsible for products that our customers really, really want. That’s why being a lingerie product manager sounds like a very good job. What is a product manager to do?

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Alchemer Mobile

APRIL 6, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category. Read on for data-supported research and benchmarks Food and Drink apps should focus on in 2021 and beyond based on what was learned from a year like no other.

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Feedback Software Research Software User Testing Systems Review 243

UX Studio: Product Management

NOVEMBER 24, 2020

As a leading product design company with over 10 years of field experience, we share our list of top product design companies to look at in 2021. It contains everything you need to know to evaluate, compare, and pick the most suitable product design partner for your business. Top product design companies.

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Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

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Alchemer Mobile

JULY 16, 2021

While customer acquisition, ratings and reviews, and social proof are the most externally visible success indicators for your brand, customer retention is an integral part of the health of your organization. Retention rates are an indicator of whether or not your product or service is high-quality and valuable. ?

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PMLesson's Ace the PM Interview

MAY 19, 2020

Product Management is notoriously difficult to get into. This challenge is especially augmented for those just graduating from college with minimal exposure to product management. Thus, companies have developed entry-level product management roles, known commonly as Associate Product Management (APM) roles.

User Testing 98

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Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management.

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Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. There was a 9% increase in the number of surveys sent in 2021 from 2020.

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The Product Coalition

MAY 3, 2022

adults in 2019 to 81% in 2021. In this blog, I’ll talk about the steps that I as a Product Manager at Youtube would take to do this. So this would be an important metric to track the nature of videos being uploaded which will be important to protect our brand identity. Photo by Stephen Dawson on Unsplash 5.

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Userpilot

JULY 26, 2021

Another great product growth tool is Appcues with its wide range of onboarding elements but has become pricey and bloated as a product over the years. A Growth Product Manager doesn’t own a specific product like a traditional product manager but is responsible for improving certain business metrics related to product growth.

Analytic Tools 98

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Userpilot

SEPTEMBER 8, 2021

So as you can see, setting up great product tours can be quite cost-effective! But you have to do them right… What is the difference between product tours and interactive walkthroughs? Digital agencies who post on behalf of multiple brands. For non-technical product managers, this is a huge win.

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