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Usability testing: the complete guide

UX Planet

Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. Ok, that’s great for UX theory nerds.

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The power of in-app surveys: 4 ways to improve the mobile app experience 

Alchemer Mobile

Consider these statistics : Smartphone users access an average of 30 mobile apps in a month, at an average rate of 10 every day. Mobile apps are expected to generate more than $935 billion in funds by the end of 2024. Always test, test, and test again. In 2022, 3.8 Consider timing for in-app surveys.

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Generative AI and Its Approach to Design

UX Planet

We created usage scenarios that deliberately tested the systems ethical boundaries: What if someone asked for potentially harmful financial advice? How can we protect vulnerable users? Users could choose between more predictable, consistent outputs or opt for bold, diverseideas. How would it handle sensitive data?

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What Is A/B Testing in Marketing? A 2024 Guide with Examples

Userpilot

A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. Whether you’re looking to attract new leads or improve engagement with existing customers, this article will guide you through the A/B testing process from start to finish. Get started with Userpilot!

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The Rise of AI-Driven UX: Balancing Automation and Human-Centered Design in 2025

UX Planet

If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). Rapid prototyping and building user journeys is one area where AI shines, enabling teams to quickly create, test, and iterate on design concepts.

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14 User Behavior Trends For SaaS in 2024

Userpilot

Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Here are the trends to watch out for in 2024.

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MarTech Success Metrics Benchmark Report 2024

Userpilot

Companies by industry analyzed in our Product Metrics Benchmark Report 2024. Key findings from the report about MarTech companies include: Average customer activation rate : 24%. To be more specific, we look into 6 metrics : New user activation rate. Set up, data mapping, testing. That’s what we explore in the article.