529: Is this the best AI-powered market research approach? – with Carmel Dibner
Product Innovation Educators
MARCH 3, 2025
The collaboration between AMS and MIT researchers has yielded impressive results, with AI tools not only matching human analysts in identifying customer needs but often exceeding themespecially for emotional needs that humans might overlook. But it is changing, with AI tools that are transforming how we uncover and analyze customer needs.
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