Wed.Aug 02, 2023

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10 Things That Would Happen if All Customer-Facing Disciplines Were Aligned to a Common View of the Customer

Product Management University

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. There’d be no silos or competing priorities. There’d be a common understanding of what customers are trying to accomplish, why those business goals and outcomes are critical to their success and how they measure success.

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6 Data-Driven Email Marketing Strategies to Build Lasting Customer Relationships


With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Not using this approach means you’re leaving your conversions to fate. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. TL;DR Data-driven email marketing relies on customer data insights to drive decisions to help increase email metrics.


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How Vimeo Scaled Self-Serve Analytics to Make Data Accessible to Everyone


Learn how Vimeo stakeholders access and analyze data independently, allowing the company to grow without relying solely on hiring additional analysts.

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How to Create a Successful Customer Engagement Strategy For Your SaaS Company


A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. But how do they know it’s actually worth it when they don’t engage long enough to find out? This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Releasing Software and Stress


When it comes to releasing features, today’s developers face numerous challenges. This includes the pressure to do more with less, which can cause them to burnout and quit. In fact, the average turnover rate for developers is around 25%. But it doesn’t have to be this way. The best developers pride themselves on delivering quality code without cutting corners.

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Unveiling UX Insights with Competitive Research with Rachel Miles, Research Lead at IBM


Rachel Miles of IBM discusses competitive research in UX: analyzing competitors, identifying benchmarks, and navigating legal challenges.

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Clint Padgett – Project Success

Episode Information: Clint has a conversation with Cindy Cookson, Vice President of Global Product Line Management at the Gates Corporation. During their discussion, Cindy talks about what inspired her career in engineering, the importance of highlighting the ‘why’ when managing teams, and her ability to translate between big-picture thinkers and doers.

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ONE THING on Getting to No

Product Culture

Sometimes you need to get creative when saying “no” — on the roadmap or in life. Counterintuitively, saying “yes” to a few small requests makes it easier to say “no” when you really need to. A clever product person will leave some roadmap capacity flexible for “small wins.” Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any ema

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Everyone Can Do Continuous Discovery—Even You! Here’s How

Product Talk

One of the most common responses I get when I talk about continuous discovery is: “That would never work in my organization.” But after working with thousands of product people and organizations of all kinds, I can tell you that everyone is capable of making progress on their continuous discovery journey. It’s all about finding the small steps you can take to build these habits.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Develop a Rummy Game?—?Comprehensive Guide to Card Game App

The Product Coalition

Develop a Rummy Game — Comprehensive Guide to Card Game App Introduction Card games have a rich and storied history, that attracts players of all ages across the globe. With the enlargement of smartphones and mobile apps, traditional card games like Rummy have found a new digital home, opening up exciting opportunities for game developers. If you’ve ever dreamt of creating a card game app similar to the widely-loved Rummy, this comprehensive guide will take you through the essential steps to bri

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Jason Cohen is a Smart Bear

Business of Software Conference

Jason Cohen aka aSmartBear has been founding and building both bootstrapped and VC-funded businesses for 25 years. He’s had successful exits and built two unicorns and is currently Chief Innovation Officer at WPEngine. He also writes and talks about his experiences and the lessons that he’s learned along the way. Jason however, is not someone who would claim to have a magic plan, a guaranteed playbook for SaaS success.

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Clint Padgett – Project Success

Episode Information: Clint continues his conversation with Cindy Cookson, Vice President of Global Product Line Management at the Gates Corporation. During their chat, Cindy talks about adapting communication styles for different groups, inspiring eighth graders to pursue careers in manufacturing, and leaving their comfort zone to accomplish something new.