Advertising Branding Inbound Naming 
Userpilot
NOVEMBER 2, 2023
Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. They allow companies to reach broad audiences and increase brand awareness.
The Product Coalition
JUNE 9, 2023
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). It is only then that you can discuss why yours is better than all others.
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Userpilot
MAY 3, 2022
Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.
freshtrax
JUNE 16, 2021
An excellent choice for high-profit potential – Japan is the third-highest economy in the world with remarkable brand names such as Nintendo, Canon, Toyota, and Uniqlo. Then, I’ll show examples of brands that have successfully localized for the Japanese economy, market, and audience–examples any brand can follow.
The Product Coalition
JANUARY 4, 2021
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). When you educate the market in this option, you first need to acknowledge the problem, then explain that solutions actually exist.
Intercom, Inc.
MAY 8, 2019
During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name. This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. Facebook and Google commanded 60% of the world’s advertising dollars. That’s a wasted opportunity.
Userpilot
MARCH 8, 2022
There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.
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