Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 94

Feedback Software User Testing Product Research Strategy 94

The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today! View the live stream….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

JULY 27, 2022

PLC marketing provides marketers with a base for long-term strategic planning aimed at elongating a product’s life span. Marketing efforts in the development stage should focus on collecting user feedback to validate and refine your product idea. Buffer’s fake door test.

User Testing 97

User Testing Feedback Software Analytic Tools Research Software 97

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. What is a product launch?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 95

Research Software User Testing Strategy Customer Experience 95

Mixpanel

DECEMBER 6, 2021

Good products get their messaging out to users on things like available features and how to access them. But the best products do this with a focus on relevancy, making sure to let the right users know about the right features for them. This is where Mixpanel’s product analytics comes into play.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Data Visualization 52

Department of Product

NOVEMBER 2, 2023

They’ve infused some incredibly satisfying sound effects into their product design and you can check it out here. Other products worth checking out this week include a new customer support startup called Plain. Sometimes, there needs to be fit-analysis or some pre-work needs to be done before moving to an empowered team setup.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

BrainMates

NOVEMBER 1, 2021

Below is an attempt to categorise the 5 most common and lethal mistakes seen in product failures with the benefit of hindsight (and maybe a sprinkling of common sense). Failure Point #1 – A lack of customer benefit. A product or product improvement needs to provide genuine benefits to a customer.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

The Product Coalition

JUNE 9, 2023

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Many blue-ocean startups start here.

Education 113

Education Marketing Weak Development Team User Testing 113

Department of Product

AUGUST 22, 2022

And it’s a common problem for product people. Given the vast, expansive nature of ‘product’, it can mean anything from understanding the business model, the new domain you’re operating in, user engagement data or the overall strategic direction of the business. Overall user numbers How many visitors do you have?

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

ProductPlan

JUNE 6, 2023

Product metrics , sometimes called key performance indicators , are quantifiable data points that an organization tracks and analyzes to gauge a product’s success. They measure everything from user behavior to market performance. It’s important to note that not all product metrics are created equal.

Product Management 94

Product Management Product Manager User Testing Customer Feedback 94

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Is Freemium?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” people at a startup don’t automatically have a common understanding of their products’ value propositions either.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

The Product Coalition

JANUARY 4, 2021

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Many blue-ocean startups start here.

Education 145

Education Marketing Weak Development Team Advertising 145

BrainMates

OCTOBER 30, 2022

Below is an attempt to categorise the five most common mistakes seen in product failures with the benefit of hindsight (and maybe a sprinkling of common sense). #1 1 - A Lack Of Customer Benefit. A product or product improvement needs to provide genuine benefits to a customer. 2 - Inadequate Customer Research.

Development 59

Development Transportation Research Software Product Research 59

Business of Software Conference

OCTOBER 11, 2023

Why these questions should be asked Feedback, performance, and competitor relations Feelings (pride or jealousy) about own company and others Relevance of important values and aspirations Exact choices: Extract the choices that your company makes as attributes What does the company do? What are people doing right now?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. In doing so, you’ll be able to unlock other hidden user personas that you hadn’t accounted for previously. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Andrew Chen

NOVEMBER 4, 2019

Hi readers, Consumer startups have gone through many phases: Web 2.0, Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. These stories are indicative of a larger trend: call it the “creator stack” or the “enterprization of consumer.”

Analytic Tools 90

Analytic Tools User Testing Data Visualization Customer Experience 90

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

DISQO

JANUARY 22, 2019

But best-in-class approaches to digital product management don’t just elude traditional blue chips. Even so-called ‘Millennial’ brands born in the digital age struggle to keep up with rapidly changing consumer tastes?—?look look no further than the struggles and stock prices of Snap and Blue Apron. Going from 0 ? go from 0 ?

User Testing 40

User Testing Research Software Weak Development Team Feedback Software 40

DISQO

JANUARY 22, 2019

But best-in-class approaches to digital product management don’t just elude traditional blue chips. Even so-called ‘Millennial’ brands born in the digital age struggle to keep up with rapidly changing consumer tastes?—?look look no further than the struggles and stock prices of Snap and Blue Apron. Going from 0 ? go from 0 ?

User Testing 40

User Testing Research Software Weak Development Team Feedback Software 40

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

DISQO

JANUARY 22, 2019

But best-in-class approaches to digital product management don’t just elude traditional blue chips. Even so-called ‘Millennial’ brands born in the digital age struggle to keep up with rapidly changing consumer tastes?—?look look no further than the struggles and stock prices of Snap and Blue Apron. Going from 0 ? go from 0 ?

Research Software 40

Research Software Weak Development Team User Testing Customer Experience 40

DISQO

JANUARY 22, 2019

But best-in-class approaches to digital product management don’t just elude traditional blue chips. Even so-called ‘Millennial’ brands born in the digital age struggle to keep up with rapidly changing consumer tastes?—?look look no further than the struggles and stock prices of Snap and Blue Apron. Going from 0 ? go from 0 ?

Research Software 40

Research Software Weak Development Team User Testing Customer Experience 40

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? What evidence do you have to suggest that the features you’re building will actually matter to customers? Product managers and product leaders should have an inherent sense of what’s valuable to customers.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Andrew Chen

NOVEMBER 4, 2019

Hi readers, Consumer startups have gone through many phases: Web 2.0, Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. These stories are indicative of a larger trend: call it the “creator stack” or the “enterprization of consumer.”

Analytic Tools 40

Analytic Tools User Testing Data Visualization Customer Experience 40

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 97

User Testing Customer Feedback Feedback Software User Friction 97

The Product Guy

FEBRUARY 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 27, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

ProductPlan

APRIL 2, 2019

People aren’t used to buying this product so the focus is on creating awareness and communicating its benefits so people want to actually buy it. Personas may evolve and roadmap priorities can shift based on this early usage data from real customers.

Onboarding KPIs 64

Onboarding KPIs User Testing Product Research Technical Review 64

Roadmunk

APRIL 12, 2018

And one of the topics Mike and Michael did a deep-dive into were the tools product people apply to understand their users better—specifically u ser personas and jobs to be done. These are two different tools product people might use to understand their users better. Why do product people use these?

User Testing 58

User Testing Customer Feedback Customer Experience Analytic Tools 58

svpg

SEPTEMBER 30, 2016

PowerMacs were just hitting the market, which had significantly faster chips and more memory. Of course, most of the Mac user base was not on new PowerMacs, they were on 'regular' Macs -- hardware upgrade cycles were much slower then. Moreover, users choose their devices and platforms because they value what's different , not the same.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Andrew Chen

SEPTEMBER 4, 2018

Organic, paid marketing, and LTV/CAC. Why offline products are so compelling for acquiring customers. Cohort analysis and looking for “smile curves” The Power User Curve aka L28. Part 1: User Acquisition. You want to go a couple levels even deeper: How many new customers are you adding?

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75