Mind the Product

JUNE 13, 2018

Joe Leech, Product Strategy Consultant. Joe Leech is a Product Strategy and UX consultant with 14 years experience helping companies and startups with product design, building the right stuff in the right order, and applying psychology in design and user experience. Get your workshop tickets. Leadership Forum.

User Testing 89

User Testing Data Visualization Workshop Product Research 89

The Product Coalition

FEBRUARY 11, 2023

Typically there are four steps to creating a detailed GTM Strategy. Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mixpanel

APRIL 6, 2020

And paid marketers are often at the front lines of making sense of this convoluted environment, expected to manage performance across dozens of ad networks, each of which have their own reporting standards, nomenclature, preferred ad formats, bidding strategies, and real-time demands. Mixpanel: How do you set product priorities?

Onboarding KPIs 59

Onboarding KPIs Data Visualization Marketing Customer Feedback 59

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? Marketing It’s a similar story for product marketing. Feature factories care little about the answers.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Userpilot

JULY 13, 2022

Product Coalition publishes the most popular one of the product manager blogs on our list. The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Easy ways to avoid the product graveyard.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

The Product Guy

SEPTEMBER 27, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Mind the Product

MAY 21, 2018

Yes, the advertised fines are breathtakingly high. It’s also worth considering that if a business model relies so heavily on being cavalier with users’ data, then maybe that product (and possibly even that company) has a different problem. A new Wrinkle in Product/Market fit? That’s not going to change.

Data Visualization 117

Data Visualization User Testing Customer Experience Customer Feedback 117

BrainMates

SEPTEMBER 4, 2023

You can be a product-led organisation without implementing a product-led growth strategy, but it is hard, if not impossible, to implement the other way around. It’s also essential to understand how product-led growth differs from growth driven by marketing or sales functions.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

NOVEMBER 21, 2022

If the early experiments give promising results, their findings help develop a solid product strategy. Market and customer research are also the foundation of a GTM strategy. Go-To-Market strategy. Product Hunt is a good place to launch for SaaS start-ups. Is the problem big enough?

Product launches 97

Product launches Product Research User Testing Research Software 97

Dear Strategy

APRIL 3, 2019

And the magic number that many advertisers are looking for is somewhere in the 5000-listener range, which is, at least according to Libsyn (one of the premier podcasting hosts in the business), attained by only around 7% of podcasts. Dear Strategy: Episode 081. ###. The typical show has somewhere around 100-150 listeners on average.

Strategy 53

Strategy Marketing Advertising Workshop 53

The Product Guy

JANUARY 5, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Actuation Consulting

JUNE 24, 2019

• Marketing Collateral – What support materials will be needed? Sales tools, demos, and training requirements – How will you equip your sales force to clearly communicate your product’s value and uses? Advertising and demand generation activities – What will you use to create a desire to buy?

Strategy 56

Strategy Development Product launches Advertising 56

The Product Guy

FEBRUARY 18, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Userpilot

SEPTEMBER 11, 2023

Sample user persona for a product marketer. Note: If you are only launching an update to your product or releasing a specific feature, you’ll only need to define which persona will benefit from that release. Your marketing strategy should answer the following questions: What marketing channels will I use?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Product Bookshelf

JANUARY 10, 2017

The main reason products fail is because they don’t meet customer needs in a way that is better than other alternatives. This is the essence of product-market fit. Product-Market Fit. My definition of product-market fit…is that you have to build a product that creates significant customer value.

User Testing 48

User Testing Product Research Data Visualization Feedback Software 48

The Product Guy

FEBRUARY 2, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Dear Strategy

OCTOBER 14, 2019

But to make sure that buy-in actually sticks , you’re also going to have to communicate your strategy in as many ways and over as many times as possible. In short, if you really want the buy-in for your strategy to stick past your first meeting, you’re going to have to think not only as a strategist, but also as a marketer.

Strategy 40

Strategy Vision Advertising Workshop 40

Product Bookshelf

AUGUST 22, 2016

ACTION : Read and analyze interesting books, newspapers, advertisements, or anything new you come across. He convincingly argues that his Lean Product Process is the best playbook available today. ACTION : Follow the Lead Product Process: a repeatable methodology that allows you to iterate your MVP to product-market fit.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

Amplitude

DECEMBER 6, 2020

They commit to your solution—by signing up, registering, adding items to a cart/list, or actually making a purchase: The purchase step includes the product selection and the overall conversion process. If your product marketing strategy and cohort engagement is successful, you’ll officially acquire this customer. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Usersnap

JUNE 30, 2022

If you aren’t yet sure, learn more about how you can ask your customers in order to find out if you’ve achieved product-market fit. Some key ways to measure your business’s growth are: How long does it take the user to get value from your product? How many product-qualified leads are you getting?

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

ProductPlan

APRIL 2, 2019

People aren’t used to buying this product so the focus is on creating awareness and communicating its benefits so people want to actually buy it. With this data in hand, they can prioritize the product roadmap to maximize sales during this land-grab growth phase.

Onboarding KPIs 64

Onboarding KPIs User Testing Product Research Technical Review 64

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

Analytic Tools 99

Analytic Tools Research Software Feedback Software Data Visualization 99

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 95

Feedback Software User Testing Product Research Strategy 95

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

JANUARY 26, 2024

Early monetization characterizes also the marketing-led growth model. This approach prioritizes promoting the product via multiple marketing channels like content marketing or paid advertising to acquire promising leads that they later pass on to sales.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization User Testing 94

ProductPlan

DECEMBER 21, 2020

My take : The pandemic and the lockdowns led to such serious disruptions across so many industries that any company’s pre-COVID product roadmap will benefit from a fresh look in light of the new realities. Your work on the product is not contributing to your KPIs. Increase monthly recurring revenue (MRR) from an existing market.

Roadmap 73

Roadmap Software Review Weak Development Team Customer Experience 73

Mixpanel

JANUARY 11, 2021

When we were conceptualizing the online streaming business five years ago, Viacom18 was a traditional broadcast media organization; we had embraced the digital medium as an advertising and marketing tool, but we hadn’t jumped on that bandwagon as a publisher. This happens often, and thankfully so.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

Userpilot

JANUARY 26, 2021

It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. How do you take action on those insights without taking time off your product roadmap? Does the customer get directed to the correct page when they click on an offer advertised in the newsletter?

Data Visualization 98

Data Visualization Analytic Tools User Testing Customer Experience 98

The Product Coalition

MARCH 11, 2021

Purely selecting ideas based on ICE scores also prevents the use of coherent product strategy, which typically can release more value over time. However, as a business finds Product-Market fit, like Gousto has, identifying these’ silver bullets’ becomes less likely. Having more ideas does not mean having more success.

Product Research 142

Product Research User Testing Customer Experience Data Visualization 142

ProductPlan

DECEMBER 21, 2020

My take : The pandemic and the lockdowns led to such serious disruptions across so many industries that any company’s pre-COVID product roadmap will benefit from a fresh look in light of the new realities. Your work on the product is not contributing to your KPIs. Increase monthly recurring revenue (MRR) from an existing market.

Roadmap 52

Roadmap Software Review Weak Development Team Customer Experience 52

ProductPlan

JUNE 6, 2023

More valuable are metrics that tie back to the product strategy , ideally as a leading indicator. In the case of product metrics, a leading indicator serves as an early warning signal of an impact on revenue. Considerations A potential challenge comes in gathering a full calculation of the costs incurred by sales and marketing.

Product Management 94

Product Management Product Manager User Testing Customer Feedback 94

ProductPlan

DECEMBER 21, 2020

My take : The pandemic and the lockdowns led to such serious disruptions across so many industries that any company’s pre-COVID product roadmap will benefit from a fresh look in light of the new realities. Your work on the product is not contributing to your KPIs. Increase monthly recurring revenue (MRR) from an existing market.

Roadmap 40

Roadmap Software Review Weak Development Team Customer Experience 40

Department of Product

AUGUST 22, 2022

With that, we had a little discussion about what the best places for a product leader to focus on might be in the early days after joining a company – and how a leader in product might be able to conduct a ‘Product Health Check’. Which leads us nicely onto our final product health check marker: strategic health.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Userpilot

MARCH 6, 2020

As Head of Product, I lead 5 people cross-functional product team and work closely with the management team on product strategy. I am responsible for the Product Roadmap and I execute it in cooperation with all development teams. Becoming a product owner was never my intention. and decided to create it!

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133