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SaaS Product Management: The Central Nervous System to Product-Led Growth (PLG)

Usersnap

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. Which one wouldn’t?

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). There are over 9 million mobile apps. There are a billion websites.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. First, you need to research your audience and the available framework options. It keeps you and your team on the same page, with a clear vision and a good understanding of your audience and goals.

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Conducting User Research in Product Management

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

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Where does Production fit within the Design Cycle

UX Planet

The job title originated at advertising agencies , assigning what was known as paste-up work (now prepress production) to the position. That’s one of the reasons Design Systems are built. The Agencies I worked for (prior to 2010), usually had what were called Production Artists.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.

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Strategic Options for Mature Products

Roman Pichler

A tool like my Product Vision Board can help you with this. Ideally, you should continuously track the product performance and regularly review the product strategy—at least once per quarter as a rule of thumb. To find out if your product is mature, you should track its performance. Take the iPhone as an example.