Remove Agile Remove Differentiation Remove Market Research
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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Sometimes, these rarely mentioned needs represent the greatest opportunities for competitive differentiation. Unlike traditional research projects that often require extensive planning and formal structure, AI-powered approaches offer more agility and flexibility.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Sometimes, these rarely mentioned needs represent the greatest opportunities for competitive differentiation. Unlike traditional research projects that often require extensive planning and formal structure, AI-powered approaches offer more agility and flexibility.

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TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. 12:33] What marketing roles and resources can help us in our job? Resource number one is market research.

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A Brief Guide to Product Discovery

Roman Pichler

To carry out the discovery work, bring together the right people, product person, development team representative, key stakeholders , and Scrum Master or agile coach, as shown in the picture below. Reviewing their products will tell you if your product is still sufficiently differentiated. If so, which actions are appropriate?

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The Secret Product Management Framework

The Secret PM Handbook

Agile development methodologies. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. I find market problems, guide the creation of solutions to those problems, and take the solutions to market.”.

Framework 302
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Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

The Impact: Articulate the positive outcomes your product will bring to users or the market. The Differentiation: Highlight the unique features or technology that differentiates your product. Analyze market trends, customer feedback, and competitor offerings to identify opportunities and gaps.

Vision 148
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Speed and Substance: How To Innovate Consumer Insights

The Product Coalition

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team. We’ve got a very strong customer success department that’s experienced in market research. What differentiates you from the rest of the market?”