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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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How to Navigate Product Management Specializations

Userpilot

These include: Knowing how to carve and clearly communicate a product strategy, and apply strategic thinking when making decisions. Run continuous market research, discovery, and/or user research to better understand how to solve problems. You do not need to learn how to code (unless you want to be a Technical PM!)

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TEI 289: Become an agile leader of product management – with Roman Pichler

Product Innovation Educators

Leaders of product management need agility, influence, trust, empathy, and motivating vision. He is the author of several books, including his latest, titled, How to Lead in Product Management. 2:00] What is agile product management? Hard skills like market research or roadmapping are important, but they’re not enough.

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How to Become an AI Product Manager Without Experience

The Product HQ

This guide shows you how to prepare for a career in AI product management. According to AI trends from Finances Online , the CAGR growth rate for the market size of the AI industry exceeds 33% between the period 2019 and 2022. Working in the development team provides you with practical knowledge of how to build AI solutions.

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A Decade of Product Management

Melissa Perri

2018: "Can you teach people how to do MVP experiments? How do we write hypotheses well? How do we run it in B2B" Managers are less afraid of experimentation. We still haven't quite gotten down "outcomes over outputs" yet, but it's moving in a better direction. -- 2013: "What is this Agile thing? We are a real business."

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How to Become a Principal Product Manager Without Experience

The Product HQ

Steps to Become a Principal Product Manager Here is a process on how to become a principal product manager: Step 1. How do you become a top 1% product manager? To become a top 1% product manager, master the fundamentals of product management, including market analysis and research, user research and experience, and agile methodologies.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.