The Product Coalition
JULY 19, 2022
For some users, it can be providing the best customer support, on-demand priority customer support, advanced product features, or personalized product features and experiences. With Add ons, customers can add multiple products in the checkout flow, so it would be easy to manage and personalize their bundles in one place.
The Product Coalition
MARCH 1, 2019
Southwest Airlines gives us a great case study here. In the 1970s, all the incumbent major airlines had purchased the rights to the gates of the major airports, thus preventing new airlines from flying out of them. However, this approach had also caused those incumbent airlines to abandon gates at smaller airports.
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Amplitude
JULY 29, 2020
When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.
ProductPlan
OCTOBER 1, 2020
But imagine what the title must sound like to someone entirely outside the product world. Teacher/plumber/airline pilot: So, what do you do? PO: I’m a product owner. Teacher/plumber/airline pilot: Me too! Teacher/plumber/airline pilot: Someone pays you to own products? I mean, what do you do for a living?
The Product Coalition
SEPTEMBER 21, 2023
The Rolls-Royce Transformation: From Product to Outcome Rolls-Royce is a prime example of a company that has shifted to an outcome-based business model (OBM) and roadmap. Rather than selling jet engines, the company now offers commercial airlines a service known as power by the hour. Uncertainty is a normal part of product development.
Intercom, Inc.
DECEMBER 4, 2019
Much has been written about designing products based on the job they’re hired for – it’s important that as you look to get hired for more jobs, you keep a core value proposition at the heart of your product strategy. Brand Identity: When customers interact with your brand, is your value proposition clear?
The Product Coalition
FEBRUARY 12, 2019
In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Lookup “Strategy, an example of”. A product strategy can be covered in 4 parts (1) Buyer + $ value pool. Find anything?
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