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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

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What is a Segmentation Survey? Questions, Examples & Use Cases

Userpilot

A market segmentation survey is a market research tool. Userpilot is a product growth platform with advanced segmentation features. You can segment your customers based on their feedback responses as well as in-app behavior. A segmentation survey is used to gather the data necessary to segment customers.

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10 Biggest SaaS Challenges: How to Protect Your Business and Ensure Growth

Userpilot

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

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How to perform a period-over-period analysis?

Userpilot

Period-over-period analysis is one of the key ways to drive sustainable SaaS growth. This article shows you: Five simple steps to perform period-over-period analysis. How to choose the date range for your analysis? The best visualization types to make actionable decisions from your analysis. Customize data points.

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11 Key SaaS Roles and Responsibilities in 2023

Userpilot

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

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5 App KPI Metrics that Product Managers Underestimate

The Product Coalition

Launching a mobile app is only half the battle, because once it’s done, it’s time to dive into the numbers and make sure the app is fully optimized. Product managers are aware of the basic KPI metrics to measure for their mobile app, but there are a handful of underestimated KPI metrics that product managers need to measure as well.

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New User Activation Dashboard: Definition, Metrics, and Examples

Userpilot

In SaaS, a new user activation dashboard can become a massive product analytics tool to understand and optimize the user journey. But how can a dashboard for user activation can help you engage more users? Book a Userpilot demo to see how you can boost user activation and drive business success.