Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. Small but regular improvements are a more reliable way to achieve product-market fit. Disruptive innovation is what many SaaS startups aspire to.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

FEBRUARY 18, 2021

Personalization in SaaS is such a minefield. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Why The *Right* Personalization Matters So Much in SaaS?

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

The Product Coalition

JUNE 17, 2019

Later, as I begin to lead other Product Managers, I again revisited this desire for something a little more straight-forward so that I could coach those Product Managers in the growth of their career, beyond what our own company’s definition of Product might be. An internal tools Product Manager likely skews to the bottom-right.

B2C 67

B2C Framework Data Visualization Analytic Tools 67

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What difference does it make if your product is B2B or B2C?

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Userpilot

APRIL 18, 2024

Funnel and Path exploration are two main Google Analytics reports for tracking conversion path performance. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support. Userpilot is a product onboarding platform that can help you with that. SMART goal-setting framework.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105