The Product Guy

FEBRUARY 3, 2019

I served teachers, students, and administrators, each group with specific product needs and goals. In my new PM role at a large B2C, I felt lost. I’ve used the job to be done framework to clarify for other members of our team the problem we’re solving for customer. John Kresse is a mobile product manager at Barnes & Noble.

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Userpilot

OCTOBER 26, 2021

And should you, as a product manager care about it? What difference does it make if your product is B2B or B2C? What is a good framework to use when creating a good North Star Metric for SaaS? What are some examples of North Star Metrics from top B2B and B2C SaaS companies? B2C North Star Metric example.

B2C 90

B2C Onboarding KPIs Analytic Tools B2B 90

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Why should product managers focus on incremental innovation strategies? Achieve product-market fit faster… and keep it. Incremental innovation helps you achieve product-market fit quickly.

Feedback Software 94

Feedback Software Analytic Tools Research Software Product Research 94

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. People buy your SaaS product to get a specific job done (think JTBD framework): Source: Louis Grenier. Or it allows Product Marketers to promote the latest webinar to their users in a slideout.

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Analytic Tools Software Review Data Visualization Customer Experience 96

Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In my next post we'll go through the fourth framework Model Market Fit.

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Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.

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Userpilot

JANUARY 25, 2021

These questions have a lot to do with Tony Ulwick’s Jobs-To-Be-Done-Framework. In a nutshell: You are building a product that your users need to do a specific job. You want your product to fit that job as much as possible so that they continue to “hire” your product as the solution to get the job done. Elizabeth Wu.

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Analytic Tools Research Software User Testing Customer Experience 55

Product Bookshelf

FEBRUARY 13, 2017

Product Management for Dummies covers all aspects of the role and provides many useful tools and frameworks. The authors outline a concept called a product manifesto which is a statement of guiding vision and principles for you and your job as a product manager.

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Product Management Product Manager Management Management 81

Lenny Rachitsky

DECEMBER 12, 2023

I want to hone my product skills Fundamentals Mission → Vision → Strategy → Goals → Roadmap → Task 🎖️ How to develop product sense How to get better at product strategy (plus this and this podcast episode) How to get better at influence How to get better at communication: The Minto Pyramid Principle and (..)

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User Testing B2C Product Research B2B 86

Userpilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? Try a goal-setting framework like SMART. SMART goal-setting framework. Book the demo to find out more!

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Data Visualization Analytic Tools Feedback Software Marketing 87

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. “How would you feel if you could no longer use this product?”

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User Testing Product Marketing Engineering Feedback Software 103

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

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The Product HQ

APRIL 20, 2024

There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

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Brian Balfour

JULY 5, 2017

This post is part of a 5-part series on the frameworks you need to align to grow to a $100M+ company. In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+ in a venture-backed time frame.

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User Testing Customer Experience Product Research Startups 76

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

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Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

The Product Coalition

MARCH 21, 2019

Through these failures, I’ve come up with a framework for defining, layering, and communicating an effective product strategy that can close the gap between strategy and execution. Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

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Strategy Analytic Tools Technical Review Customer Experience 60

The Product Coalition

MARCH 26, 2019

Once the problem-solution fit has been identified and your proposed minimum-viable product (MVP) inspires enough confidence in you to move forward to the next step, you start building the product and look for a product-market fit (PMF)?—?the This is because, for most for B2C products, the user is also the customer.

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Enterprise User Testing Analytic Tools Research Software 60

Split

DECEMBER 10, 2020

Back when I was a freshly-minted product manager, my boss sent me to a workshop led by Pragmatic Marketing. Each of us arriving at that class at the fancy waterfront hotel felt a little special, excited to have been entrusted with charting the course for our product. But what about the rest of us?

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User Testing Customer Experience B2C Weak Development Team 59

Userpilot

MAY 19, 2021

Hubspot, one of the leading content marketing platforms, pioneered webinars all the way back in 2008. In only 4 years the number of customers that used their product went from 317 to 10,000. They follow a framework of webinars that are unforgettable, entertaining, and useful.

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