Analytic Tools B2C Product Marketing Product Strategy 
Userpilot
NOVEMBER 16, 2022
B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.
The Product Coalition
JANUARY 24, 2021
OKRs are an amazing tool to drive business success. Doing it right is not necessarily so, and especially with product OKRs that are a unique beast. So you will see things like “release a mobile app”, “add analytics”, “integrate with [a certain platform]”. Starting with OKRs is easy.
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Product Talk
MAY 13, 2020
Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” For another example, let’s imagine a product team working on a B2C subscription product.
Amplitude
DECEMBER 6, 2020
In leveraging your existing behavioral data, you can also design meaningful experiences within your product, deliver personalized messages to your users, and run well-informed experiments to improve how you acquire, engage, and retain your users. What is the Customer Lifecycle?
The Product Coalition
JUNE 17, 2019
Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.
Userpilot
JANUARY 9, 2023
We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.
Userpilot
MARCH 6, 2020
As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.
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