The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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User Testing Product Research Data Visualization Customer Feedback 124

Userpilot

NOVEMBER 30, 2023

Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are examples of market gaps?

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Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Start building your localization strategy by identifying the right market.

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Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. To see how Userpilot helps SaaS companies grow, book the demo!

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Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one.

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Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

OCTOBER 2, 2023

It’s easy to conduct generative research using concept testing , in-app surveys , user journey mapping, focus groups, and diary studies. You can improve user onboarding with generative research by conducting interviews, usability testing, and user journey mapping to uncover issues. But why exactly is it so crucial?

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User Testing Product Research Research Software Feedback Software 105

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. In addition, carry out market research to assess the competitive landscape and identify market gaps.

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Userpilot

MAY 30, 2022

The four most common needs-based segments in the business to business (B2B) market are: The price-focused segment has a more transactional way of doing business and doesn’t look for any extras to cut costs. The quality and the brand-focused segment is comprised of businesses that want the best product and are prepared to pay for it.

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UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Do research!

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User Testing Product Research Research Software Data Visualization 73

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management.

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Userpilot

JUNE 2, 2022

What are some great customer feedback examples that SaaS companies use successfully? In this article, I’ve outlined the best customer feedback examples your SaaS company can leverage to get quality insights from your user base. In-app surveys allow you to collect contextual feedback without disrupting the user’s product experience.

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Feedback Software User Testing Customer Feedback Analytic Tools 52

The Product HQ

MAY 10, 2024

Today, more and more businesses are looking for product managers specializing in artificial intelligence and machine learning technologies. According to AI trends from Finances Online , the CAGR growth rate for the market size of the AI industry exceeds 33% between the period 2019 and 2022.

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Userpilot

SEPTEMBER 15, 2023

Preference testing helps teams design user-friendly and intuitive UIs, websites, and apps that satisfy user needs. To recruit participants that are representative of the target audience, use dedicated services or tools. If recruiting from your existing user base, leverage the segmentation features of your tool and engage them in-app.

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User Testing Product Research Data Visualization Feedback Software 102

DISQO

MAY 6, 2020

So CEO Jeff Dailey convened a group of superstars from within Farmers to operate independently, to develop products and services tailored for modern consumers, and to do so without disrupting the core Farmers system, processes, products or distribution model. A lot has changed since the 80s, especially technology.

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DISQO

JULY 23, 2019

The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed. How can brands build for the future when your strategy is stuck in the past?

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User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed. How can brands build for the future when your strategy is stuck in the past?

User Testing 40

User Testing Branding Data Visualization Product Research 40

The Product Coalition

JULY 8, 2020

It’s time to stop passively observing your analytics and start engaging your users. The data you can use in your daily job is either operational (analytics) or experiential (feedback). First things first, what’s the problem with Analytics data? With Google Analytics, Paul sees behavior changes based on past updates.

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Feedback Software Data Visualization Customer Feedback User Testing 82

DISQO

DECEMBER 18, 2018

The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed. How can brands build for the future when your strategy is stuck in the past?

User Testing 40

User Testing Branding Data Visualization Research Software 40

DISQO

MAY 6, 2020

So CEO Jeff Dailey convened a group of superstars from within Farmers to operate independently, to develop products and services tailored for modern consumers, and to do so without disrupting the core Farmers system, processes, products or distribution model. A lot has changed since the 80s, especially technology.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

DISQO

MAY 6, 2020

So CEO Jeff Dailey convened a group of superstars from within Farmers to operate independently, to develop products and services tailored for modern consumers, and to do so without disrupting the core Farmers system, processes, products or distribution model. A lot has changed since the 80s, especially technology.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Centercode

SEPTEMBER 10, 2019

Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. But in today’s complex, heavily software-focused landscape, it’s unrealistic to wait so long. Products need to interact seamlessly with other devices — even as technology as a whole continues to evolve.

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User Testing Customer Feedback Feedback Software Product Research 49

Userpilot

MARCH 4, 2021

Are you looking for customer feedback software for your SaaS business? We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. What is Customer Feedback Software? Why is Having Customer Feedback Software Important?

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Feedback Software Analytic Tools Research Software User Testing 98

Pragmatic Marketing

APRIL 27, 2020

iHUT traces its origins to the development and growth of CPG industries in the United States in the late 1800s and early 1900s, through to the formation of the first corporate marketing research departments in the 1920s and 1930s. Measure the effects of aging upon product quality (self-life studies). A Systems Approach.

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User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

iHUT traces its origins to the development and growth of CPG industries in the United States in the late 1800s and early 1900s, through to the formation of the first corporate marketing research departments in the 1920s and 1930s. Measure the effects of aging upon product quality (self-life studies). A Systems Approach.

User Testing 91

User Testing Product Research Customer Experience Testing 91

DISQO

DECEMBER 18, 2018

The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed. Is the solution simply to innovate?

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User Testing Data Visualization Research Software Analytic Tools 49

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Centercode

SEPTEMBER 17, 2019

Recommended Research Type : Market Research. Market Research is most commonly associated with the early stages of the product life cycle as an aid in developing and testing product concepts. Secondary research. Ethnographic studies. Usability studies. When you have a working software build.

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User Testing Customer Feedback Product Research Customer Experience 45

Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

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Feedback Software Analytic Tools Research Software Product Research 264

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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User Testing Research Software Product Research Customer Feedback 122

Userpilot

JANUARY 20, 2024

We also show you how to create a message map for your SaaS! This establishes a clear and cohesive brand message and increases brand credibility. A message map typically includes a core message, supporting points, proof points, target audience, brand voice, and guidance on tailoring messages for different marketing channels.

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PMLesson's Ace the PM Interview

MAY 19, 2020

Even though the role is very versatile and one of the least standardized roles in tech companies, there are core sets of skills you can develop to be in a good position to become a strong Product Marketing Manager. Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager.

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Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

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Research Software Analytic Tools Feedback Software Reporting Tools 133

PMLesson's Ace the PM Interview

MAY 4, 2022

Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was? If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work. What is a Product Marketing Manager? . - Why do you want to be a PMM?

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Product Marketing Marketing Data Visualization Technical Review 52

Userzoom

APRIL 5, 2018

Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. If I asked you: “Which tool should I use” and showed you this picture below, what would your answer be? You might have also heard, “ Jared Spool say 8 is not enough. There we have it!

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Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

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Data Visualization Customer Feedback Customer Experience User Testing 98

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

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Education User Testing Customer Experience Research Software 52

Userpilot

MARCH 21, 2023

Let’s face it, product growth is just a broad term for turning prospective visitors into users for your SaaS product. But how do you actually convert visitors into paying customers for your SaaS business? There are many ways, but mastering SaaS landing page best practices is certainly one. Call-to-action.

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