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Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.
In a fastmoving digital economy, many organizations leverage outsourced softwareproduct development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced SoftwareProduct Development? What Is Outsourced SoftwareProduct Development?
Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take.
That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Integrations with other tools: Does it integrate with CRM, marketing automation, and other essential business applications?
What is software ROI and how to measure it? We also share benchmarks, important metrics to track, and best practices. TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment.
Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Introducing core features, driving user activation, and maximizing retention rates after the user onboarding experience will all impact the user journey moving forward.
Looking to drive adoption with contextual user onboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another important aspect for product managers to consider is customer loyalty.
A self-service data platform is the backbone of informed decision-making and a growing SaaS business. But how do you choose the right data platform for productanalytics ? Let’s go over what a data platform is, its importance, and the must-have features you should consider to choose the right platform for you.
What is a SaaS marketing funnel, and how do you create one for your business? We covered actionable steps to build an effective system that converts users, drives product engagement , and leads to long-term growth. SaaS sales funnel metrics focus on short-term results, while marketing efforts play a longer-term game.
Good user onboarding for SaaS is part science, part art. Given how closely onboarding relates to important metrics like activation and retention, it’s essential to get it right. In this ultimate guide, you’ll find all our top tips for onboarding in one place, including: A definition of onboarding.
They get access to £100m wine trading opportunities, a reliable payments system, storage facilities, and transportation services. We asked Charlotte Vermedal, Liv-ex ’s Product Marketing Manager. Additionally, NPS survey results got overwritten, analytics were inadequate, and frequent bugs added to the complexity. Let’s dive in.
What is a SaaSproduct with non/poor customer activation tools and rates? A successful SaaSproduct should be able to drive customers to the next stage in their journey so they fully experience all your product has to offer, stick with it, and even recommend it to others. Practically nonexistent.
Beable Education is an e-learning platform designed to enhance literacy and prepare K-12 students for life and career success. We chatted with Ann Marie McNamara, Beable’s Senior Product Manager, about how the company used Userpilot analytics and feedback features to enhance user experience and engagement.
Talana is a company offering human resources solutions. It offers 8 products that help companies recruit staff, manage payroll and benefits, improve communications, and build workplace communities. The company realized their current onboardingsolutions weren’t adequate, so they decided to give Userpilot a go.
Wondering what the Technology Adoption Curve is? Curious how relevant it is to your work as a product manager ? The technology adoption curve shows the distribution of users depending on how quickly and easily they embrace technological innovation. Product adoption is necessary for your business to thrive.
Do that by choosing the right customer tracking software for your business. However, it’s not easy to pick a tool among a myriad of tools available on the market. To help you out, we’ve come up with a list of the 13 best customer-tracking softwaresolutions in the industry. Let’s dig in!
In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. You can create microsurveys (e.g.
As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Then, you can use these insights to guide your users to these ‘desired behaviour patterns’ in your onboarding. Promoters are people who would likely recommend your product. Should I use NPS?
Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaSproduct marketing strategy, this is the article to read. Both are vital for SaaS success.
If somebody asks what’s the job of a product manager, the only correct answer is?—?pretty In traditional businesses, the product manager’s role is spread evenly across several departments or individuals. This requires product managers to maintain a well-organized, streamlined process of product development.
You will also discover onboarding strategies to boost the activation rate and learn how Userpilot can help you with that! Learn more about industry benchmarks in our latest SaaSProductMetrics Report. TL;DR The activation rate measures how many users reach the activation stage and experience product value.
Researching customer onboarding strategies for your SaaSproduct? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.
I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. Why does LTV matter for SaaS? What is LTV?
How can customer loyalty analytics help you understand the retention potential? Is customer loyalty analytics the same as customer retention analytics? In SaaS, customer loyalty is extremely important, but it takes time to achieve. What is customer loyalty in SaaS? What is customer loyalty analytics?
In this article, we’ll explain what RFM segmentation is and how you can use it to improve your SaaS business results. RFM is a three-dimensional customer segmentation model that evaluates customers on three metrics — recency, frequency, and monetary value. Frequency is how often a customer interacts with the platform.
Are you using user engagement analytics to measure the success of your SaaSproduct? User engagement is how users interact with your product, website, or app. So let’s go over some of the most important user engagement analytics so you can improve your retention. What is user engagement analytics?
How comprehensive is your SaaS company’s approach to customer communication? Let’s dive deeper into what everything customer communication management for SaaS entails, as well as our best practices for getting it right. Setting and tracking customer service communication metrics. What is customer communication?
Are you a SaaSproduct manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.
Callbell is a multi-channel communication platform that helps businesses manage their customer interactions across various messaging apps, including WhatsApp, Facebook Messenger, Instagram, and Telegram. Solution : Callbell adopted Userpilot, an all-in-one product growth platform that combines product engagement and user analytics.
And how to do it with available productanalyticssolutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. For each funnel stage, choose relevant metrics. Let's get right into it!
Do you know how to use NPS data to drive growth for your SaaS? NPS score helps you identify valuable insights into: Features that users find valuable, so you can improve your product adoption. How your product is serving your users’ needs. To calculate the NPS metric , subtract the % of Detractors from the % of Promoters.
Curious to learn how Impala used Userpilot to scale its onboarding process and improve user activation rates by 100%? But firstly, let’s learn more about Impala: Impala is a pioneering softwareplatform dedicated to democratizing social impact data. Book a demo to find out how you can use it to drive product growth.
What insights can engagement data reveal and how can it help you drive product growth? SaaS companies use customer engagement data to understand in-app user behavior and find roadblocks that impair customer experiences within the product. Use feature tagging to see how customers engage with different features.
In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Select metrics to measure success. Here are five marketing experiments types you can try in your business: In-apponboarding experiments. Casestudy experiments.
In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. To get quicker results, you’ll need to leverage paid marketing.
Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Content localization can benefit SaaS companies in a number of ways.
The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Point users to key actions with onboarding checklists.
Cuvama, a value selling platform, helps sales and customer success teams identify pain points, sell outcomes, and reinforce success. For this to actualize, Cuvama first needed to guide its users towards adopting its product and using it effectively to achieve success. The high price tag that Pendo has made things even worse.
Have you, like me, ever wondered how it’s possible to try so many SaaSproducts for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.
Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!
What role does customer lifecycle management play in SaaS? Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. How do you increase engagement at each stage of the customer lifecycle?
Have you run out of ways to achieve customer retention for your SaaS business? Customer retention gives SaaS companies a competitive advantage, especially with a subscription-based pricing model. A retention rate of 35% and above is great for a SaaS business. In fact, it is one of the most important customer retention metrics.
Efficient onboarding , with personalized flows and tailored user personas, ensures business partners understand and benefit from your B2B loyalty program. Measure your B2B loyalty program’s performance with KPIs like NPS, ROI, MRR, ARR, and CLV, and regularly adjust for effectiveness and long-term success.
With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth? What does PLG stand for in marketing?
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