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Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
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I’ve worked on the teams of several SaaS products in a dual marketing/product management capacity, and have seen first-hand the overlapping work that exists between crafting a compelling brand, and building a product that people love. Installed code snippet on their website. Speak the same language.
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There are few people as qualified to talk about the landscape of software investment as Bill Janeway. On joining Venture Capital firm Warburg Pincus in 1988 he built their IT Investment practice, which focussed heavily on Enterprise Software. The Rise And Fall Of Enterprise Software”. Video, Slides, & Transcript below.
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