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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them. What is in-app marketing, anyway?

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?

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Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. The best walkthrough software on the market is Userpilot.

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The Perfect World and the Real World of Product Research

The Product Coalition

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned. So let’s talk about mini-research.

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9 Best Onboarding Platforms for SaaS Companies

Userpilot

What are the best onboarding platforms available on the market in 2024? Are you looking for an onboarding solution for web or mobile apps? Do you need it to support customer or employee onboarding processes? To help you make an informed choice, our guide introduces 9 best-in-class onboarding platforms.

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12 Knowledge Base Benefits You Can’t Miss Out On

Userpilot

Not implementing it is like having a retail business and wondering if your customers will like a touch of e-commerce. Read on and see the amazing ways a knowledge base can help you drive customer satisfaction and retention. There are two main types of knowledge bases: external (for customers) and internal (for employees).

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How I Write

Sachin Rekhi

I have the most perspectives and insights to share in these domains because I live and struggle with them each and every workday. I'm often given the feedback that many of my essays apply equally well in roles outside of product management and I certainly think that's true. The Hierarchy of User Friction. Fundamentals.