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470: Strategies for enhanced product innovation in organizations – with Andy Binns

Product Innovation Educators

Insights for product managers on fostering innovation in corporate environments Today we are talking about how established organizations can innovate, resulting in new products and ventures. Our second book, Corporate Explorer Handbook , says that as management consultants and academics we don’t know all the answers.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them. What is in-app marketing, anyway?

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. This final assumption in particular was no longer true or useful.

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9 Best Onboarding Platforms for SaaS Companies

Userpilot

What are the best onboarding platforms available on the market in 2024? Are you looking for an onboarding solution for web or mobile apps? To help you make an informed choice, our guide introduces 9 best-in-class onboarding platforms. They also offer feedback features and analytics to support data-driven decision-making.

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Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market

Gainsight

Across the globe, SaaS products are flooding the scene, and the market is becoming saturated with competition. Here’s why product-led growth strategies are absolutely essential if you want to grow in today’s competitive SaaS market. In the past, many SaaS companies leaned on a sales-led strategy. How is the SaaS market changing?

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Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. In this article, we’ve put all our insights from building walkthroughs with thousands of SaaS companies in one place. The best walkthrough software on the market is Userpilot. Let’s get into it.

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The Perfect World and the Real World of Product Research

The Product Coalition

In the perfect world, there is time not just to talk to people but to observe them, immerse in their lives, and co-design solutions with them. However, when you only have days or weeks to gather actionable insights, you cannot boil the ocean with in-depth or extensive research methods. The perfect world does not exist, though.