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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important? Benefits of good product positioning.

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The Benefits of a Shared View of Software Usage and Compliance Analytics

Revulytics

Nearly a century ago, Albert Einstein prophetically and poetically framed what remains one of our chief challenges with analytics. In that light, we talk a lot about the value of usage analytics to help product management and engineering build great products, and help marketing sell them.

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Citrix Latency: Why it Matters and How to Improve it?

eG Innovations

In the scenario of a Citrix environment, maybe you have a user working from home who is using Microsoft Word delivered as a published application via Citrix Virtual Apps and Desktops (CVAD). Then there are non-Citrix components that sit between your endpoint and the Citrix Virtual Apps server, such as routers, firewalls, switches, etc.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. A: The Japanese mobile app market is one of the most advanced in the world. We saw the huge untapped potential in the market for mobile solutions.

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How Benn Stancil’s newsletter became the cure for data biz ‘thought leadership’

Mixpanel

Every Friday for the last few years, the Mode Analytics co-founder has served his many benn.substack subscribers with 2,000- to 4,000-word deep-dives considering everything from how Snowflake could fail to why AI shouldn’t be writing SQL. I had to ghostwrite economic policy papers. And it definitely made you think when you read it.

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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. For growth marketers, use ad and landing page testing to help product marketing by testing messaging and positioning.