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So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. How to apply actionable metrics to different SaaS business stages. What is product analytics?
Most product teams get mobile appanalytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analyticsplatform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Mobile in-app feedback tools & solutions.
What separates a good app from a great one? It’s what you do with the behavior data your app collects. I mean what happens after the download: howusers navigate, what features they engage with, and where they drop off. All questions you can only answer with: Mobile app tracking. What is mobile app tracking?
Most companies realize the value third party analyticssolutions offer in delivering a best-of-breed capability to market quickly. However, end-user expectations have moved beyond what embedded analytics can offer and now encompass a seamless userexperience, easy to use self-service, and immediate data response times.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the userexperience.
How do you create an experience that captivates users and enhances their learning journey? How can you balance functionality with aesthetics, ensuring your app is both intuitive and visually appealing? Satisfaction leads to positive reviews, recommendations, and increased user retention.
You can gather all the user feedback or behavioral data you want or even generate tons of Google Analytics reports. Despite all these efforts, you’re probably still not acting on product analytics correctly. Kevin has almost a decade of experience working at some of the world’s most innovative software companies.
When your company adopts multiple SaaSsolutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. This fragmentation occurs when critical business information becomes scattered across disconnected systems, creating dangerous blind spots for product managers trying to make informed decisions.
Onboarding users is filled with possibilities and challenges. Not only are you showing the userhow to use your product, but it's also a chance to connect with them and understand their needs. Of course, it’s crucial to have a good onboarding experience to drive your activation metrics.
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? Analyze user data : Dive into your product analytics to understand howusers interact with your product.
Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. It was a great experience,” says Tali.
If youve recently launched a mobile app and want to increase appusers, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Sure, you could blame onboarding or a clunky user interface. User acquisition isnt a one-time campaign.
A well-crafted release note can transform how you communicate product updates to your users. With the right release notes template, you can transform your software updates from snooze-fests into engaging content that keeps your users in the loop. They are common in software releases. Who should write release notes?
Creating a solid app is only half the battle won. Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. Most appsexperience 89.3%-98.7% churn within 30 days, and in-app purchase conversion rates are often below 5% for the small number of users who remain.
When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.
Reveal Embedded Analytics For product owners, leveraging data is not just an advantageits a necessity. Product analytics empowers you to understand gaps in your offering and howusers engage with your product. Both embedded analytics and product analytics are designed to help product owners in diverse ways.
The solution seems obvious: improve your customer research process. What is customer research in SaaS? For SaaS companies, this “listening” can take many forms to learn howusers interact with their product and uncover areas for improvement. For example, are you trying to validate a new product idea ?
You finally launched your mobile app. While downloads are rolling in after months of development and a well-formed launch marketing plan, your mobile app adoption metrics show a concerning pattern: users sign up, look around, and quit the app almost immediately. 80% of users abandon apps within the first three days.
Reveal Embedded Analytics Introduction to Embedded Analytics in Angular and.NET Core Embedded analytics is no longer an optional featureits a necessity for modern applications. In 2025, users demand seamless access to real-time insights directly within the tools they use daily. Why is Embedded Analytics Essential?
If you’re reading this, you’re here because you need to get a better understanding of howusers interact with your app. This article will take you through the mobile app tracking process from start to finish, the best practices for mobile application tracking, and the best mobile app tracking tools to do so.
If there is one thing thats altering the way we create userexperience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). In this article, we will mainly focus on how AI-driven UX has impacted and will continue to influence the modern business world. No one can denythat.
Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
It includes how customers react to your product, their actions in your store, their website navigation, and every other touchpoint along the customer journey. The most successful brands use behavioral analytics to help their marketing, customer service, product, and operations teams drive incredible ROI for their companies.
Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. The best examples are Userpilot , Hotjar , and Google Analytics.
Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? TL;DR Customer success software refers to tools that help manage customer experiences and drive customers toward their desired outcomes. We’ve got you covered!
In a fast-paced industry like SaaS, leveraging business analytics effectively can be the key to staying competitive and driving product growth. Business analytics offers invaluable insights that help SaaS companies optimize operations, enhance customer experiences, and make data-driven decisions.
Wondering how to deliver a positive userexperience to your customers? From customer research to in-appexperience localization, we show you how to refine your product UX design to delight customers. TL;DR To offer a positive userexperience, you first need to understand customer needs and pain points.
Everyone enjoys using mobile apps in their native language. In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. How do you go about it? This article will provide a hands-on guide.
Most companies are torn between two options: build vs. buy product analytics. Today’s article provides a practical guide to help you decide whether to build or buy your product analyticstool. Build your own embedded analyticssolution when you need: A custom analyticsplatform for internal and customer needs.
Think about all the insights you could gather to improve the userexperience. In this article, you will learn: What session replays are and how they work. How they’re different from heatmaps. How to analyze them. Session recordings are digital recordings of user interactions with a website or app.
Userexperience can make or break a web app. If your software is slow or buggy, users wont stick around for long. If youre only finding out about these issues after users complain, youre already too late. On top of that, Userpilot also offers in-app engagement tools you can use to act on the collected data.
Unfortunately, that technology isn’t here yet, so UX research tools are the next best thing. These tools can provide you with the qualitative and quantitative data you need to understand how your customer behaves in your product, so you can make the necessary changes to improve their experience.
Software development with sustainability in mind is a rising trend in digital spaces. Let’s explore how and why this matters. Digital technology has inadvertently become a significant contributor to the growing carbon footprint of the tech industry.
In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?
Here are examples, benefits, and how to set one up. Product managers usually choose a tool or piece of software to act as a repository, but really a repository is anywhere you keep feedback — even if it’s on paper in a drawer. It’s much better to put all your user feedback in a single place and look at it together.
Using analytics, one can capture actual behavior of customers, ask targeted questions, collect accurate feedback, and repeat the process with much less effort next time. Also, once the analytics process is set up, it is easy to monitor unlike traditional surveys in which one needs to repeat the entire process from scratch.
No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. How do we define the best product managers? other than the objectives ?—?neither
This survey can help you deliver tailored content to your audience with different onboarding elements: interactive walkthroughs , resource center , user onboarding checklists, tooltips, and surveys. Determine user roles to tailor their experiences. Finally, recreate the relevant path for new users. Frustrating, right? .
Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.
Looking for the best tools for interactive user guides for your company? There are plenty of solutions for interactive user guides on review sites, but they dont make the choice any easier. In this post, Ill explain which interactive user guide software is the best fit for your company and needs.
According to a 2024 analysis , on average, over 95% of users who download a new mobile Android app abandon it within the first 30 days. This stark statistic underscores a simple truth: a solid mobile app engagement strategy is essential for your app’s success. Put simply, app downloads are great but insufficient.
Customer Satisfaction Survey (CSAT) CSAT surveys are valuable as they enable the measurement of specific aspects of the customer experience. For instance, you can gauge satisfaction levels regarding customer service, initial software usage, or a payment process. A concept that is often elusive and challenging to define precisely.
Instead, it is to identify the right and wrong types of friction and remove the bad friction to create a holistic user onboarding journey. And thats where using product analytics can help. How to identify friction points with product analytics. How Userpilot helps you manage friction. Thats where problems lie.
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