The Product Coalition

SEPTEMBER 9, 2022

Every product has features that are designed around the core of a company’s product/market fit (PMF), while other features can be used to test new growth initiatives, new lines of revenue, or to optimize the customer experience. It is vital that product leaders take a step back and assess what it truly means to be a user on their platform.

Feedback Software 147

Feedback Software Analytic Tools User Testing Data Visualization 147

Roman Pichler

APRIL 13, 2021

I am not a big fan of “standard” KPIs, for example, customer acquisition cost (CAC), churn, and number of active users for SaaS products. Employing user, business, and product goals to guide the selection of KPIs avoids this mistake and it ensures that your indicators are relevant and helpful. Step 3: Add Health Indicators.

Feedback Software 280

Feedback Software Analytic Tools Data Visualization Research Software 280

Userpilot

OCTOBER 26, 2023

What is software ROI and how to measure it? TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment. Calculating software ROI is crucial for informed decision-making for technology investments.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Onboarding KPIs 105

Userpilot

JUNE 1, 2022

In the world of SaaS, all three terms serve a specific purpose. Metrics and KPIs are often used interchangeably, but they also have differences. In this article, you will learn: What is a KPI in SaaS? What does metric refer to in SaaS? KPIs vs. Metrics. What is a measure in SaaS? Let’s dive in!

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The Product Guy

OCTOBER 4, 2019

And software developers and testers want to know that their time spent writing and testing code is purposeful. This article shares how I approached the problem, the solutions I’ve implemented, and the results I’ve seen. I took Pragmatic Marketing and started a regular meetup group with friends I made in that class.

Reporting Tools 239

Reporting Tools Research Software Feedback Software Analytic Tools 239

Userpilot

APRIL 24, 2025

Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses. A product leader with 7+ years of experience in product management or a related field who has successfully built and scaled complex systems at a global level. Who would be the best fit for this job?

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

FEBRUARY 5, 2023

Do you need some behavioral KPI examples to understand what metrics to track and why? Behavioral key performance indicators (KPIs) can help you understand user experience and measure feature adoption. Then you can use its valuable insights to make data-driven decisions for your SaaS business. What are behavioral KPIs?

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Onboarding KPIs KPI Analytic Tools Feedback Software 98

Indicative

NOVEMBER 11, 2020

Experts predict the Customer Analytics market will top $24 billion by 2025. That’s where Customer Analytics comes in. Focused on democratizing access to data-driven decision making, Customer Analytics tools empower non-technical users (like marketing and product teams) to make sense of all the data.

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Data Visualization Analytic Tools User Testing Reporting Tools 135

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

SEPTEMBER 7, 2023

Surveys are one of the most effective ways to collect user feedback and actionable product analytics. In this guide, we’re going to go through: The SaaS analytics you can gather through surveys. How to find the right software for your needs. Why should you analyze SaaS survey data? Let’s get into it!

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Userpilot

OCTOBER 5, 2021

OKRs vs KPIs – the most recent darlings of the SaaS world. Initiative: Optimize in-app onboarding. The plan here in order to grow our user base is to optimize in-app onboarding in order to reach that 25% by the end of Q4. What are KPIs? KPI: Run 2k every week. Initiative: Optimize in-app onboarding.

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Onboarding KPIs Analytic Tools KPI Customer Experience 145

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. But how do you know you’re picking the right tools? In this article, we share key insights on user tracking tools based on their use cases, which will hopefully help you make up your mind. Analytics features.

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Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

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Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

JANUARY 15, 2021

Without product analytics, how do you know how to move the needle with your product growth? If you’re only beginning your adventure with product analytics, looking at all the usage data may seem overwhelming at first glance: Source: Heap. Here are the need-to-know takeaways: What is Product Analytics? What is Product Analytics?

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The Product Coalition

JULY 13, 2020

In order to be data-driven, one has to carefully consider the product analytics tools he is using. However, there are so many vendors on the market that it can easy to lose track of which tools are worth consideration. What is a Product Analytics Tool? What is a Product Analytics Tool?

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Intercom, Inc.

APRIL 12, 2018

As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? Most notably he led growth strategy at Creative Market (a global marketplace for design content that was acquired by Autodesk) and Hired.com.

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Feedback Software Analytic Tools Research Software Reporting Tools 215

Userpilot

MAY 22, 2024

A/B tests play a crucial role in driving product adoption, which makes it important to choose the right A/B testing software to run them. In this blog, we’ll handpick a few A/B testing tools worth your attention. It provides product, marketing, and sales teams with data-driven insights and facilitates decision-making.

Analytic Tools 105

Analytic Tools Data Visualization Reporting Tools Feedback Software 105

Userpilot

OCTOBER 4, 2022

UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. The best tools to track your UX KPIs and improve them are: Userpilot – for creating in-app surveys and tracking feature usage.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Onboarding KPIs 105

Userpilot

DECEMBER 5, 2023

Customer satisfaction analytics are key to understanding what makes your customers happy and building a product that retains users. In this guide, we’ll go over how you can use product analytics to conduct a customer satisfaction analysis in 6 steps, as well as provide tools and tips to do so.

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Data Visualization Customer Satisfaction Analytic Tools User Testing 97

The Product Coalition

AUGUST 26, 2022

We have to simplify systems to make business decisions. The problem Decomposition is a classic approach to simplifying systems. Articles with life hacks on how to solve the “Sales vs. Marketing” problems are all over the web. Marketing is responsible for lead acquisition and its cost. Sales covers payment conversion.

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Analytic Tools Research Software KPI Data Visualization 147

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? But it’s an absolutely critical step for any SaaS strategy. Benefits of user personas B2B SaaS User Persona Examples B2B SaaS Examples with Multiple User Personas – Userpilot, ActiveCampaign, Kontentino 1. Source UXPressia.

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Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

JUNE 11, 2021

SaaS businesses thrive on data. This is where analytics software comes in. Analytics tools help SaaS businesses generate actionable insights from the data they collect, which then fuels their decisions. What types of Analytics software does every SaaS business need? Table of Contents.

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Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

DECEMBER 13, 2021

Wondering which product management KPIs help you get better product growth insights ? Among the plethora of responsibilities that SaaS Product Managers have, defining and tracking KPIs probably is the most influential towards guiding future product development. But how do you know if you’re tracking the right KPIs?

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Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Demographic segmentation divides the market based on statistical characteristics of the population such as age or gender.

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Analytic Tools Research Software Feedback Software Product Research 104

Birst BI

DECEMBER 18, 2018

According to Gartner, more than 3,000 CIOs ranked Business Intelligence (BI) and Analytics as the top differentiating technology for their organizations. If BI and Analytics is such a game-changer, then why is the average adoption rate in organizations only 32%? But the industry is undergoing a fundamental transformation.

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Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing User Testing 105

Pragmatic Marketing

MAY 7, 2019

Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. Moreover, marketing teams can easily identify and assess different channels and tactics thanks to modern marketing-monitoring tools, like SERP Tracker. Why do you need marketing KPIs?

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Pragmatic Marketing

MAY 7, 2019

Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. Moreover, marketing teams can easily identify and assess different channels and tactics thanks to modern marketing-monitoring tools. Why do you need marketing KPIs?

KPI 70

KPI Data Visualization Marketing Analytic Tools 70

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. It’s important to find KPIs that will provide insight into your business and help uncover underlying issues. And I entirely reject gross revenue as a company-wide KPI.

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The Product Coalition

MARCH 17, 2020

In the world of SaaS (software as a service) it usually comes down to one person who devises a strategy for developing and unraveling a perfect product. Too many complaints from the customers without a clear solution can kill your product. But what does this mean in terms of a SaaS product? pretty much everything.

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Mixpanel

JANUARY 19, 2021

That means you can invest in growth more aggressively, grow faster than your competition, and seize the market. You’ve probably seen many business subscriptions getting canceled after an email goes out to your team (“Anybody still using this tool?”). An improvement in your retention rate means your customer lifetime value goes up.

Data Visualization 119

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 119

Userpilot

APRIL 19, 2022

Looking for upselling examples that you can apply in your SaaS to drive growth with account expansion ? Upselling for SaaS requires engaging with your users at the right moment with the right in-app message. Good Upselling Examples we cover: Slack uses well-timed in-app messaging to turn free users into paying customers.

Analytic Tools 98

Analytic Tools Onboarding KPIs User Testing Customer Experience 98

Roman Pichler

APRIL 13, 2021

I am not a big fan of “standard” KPIs, for example, customer acquisition cost (CAC), churn, and number of active users for SaaS products. Employing user, business, and product goals to guide the selection of KPIs avoids this mistake and it ensures that your indicators are relevant and helpful. Step 3: Add Health Indicators.

Feedback Software 156

Feedback Software Analytic Tools Data Visualization Research Software 156

Mixpanel

MAY 27, 2021

With the right Growth KPI in place for active usage, you make a tangible impact on the business when you improve the number. Making that a Growth KPI would have shown a dip in your operation fairly early on, signaling a need for some changes. Step one is to define the Growth KPI in your analytics tool.

Data Visualization 140

Data Visualization KPI Customer Experience User Testing 140

Userpilot

JULY 26, 2022

Looking for the right retention KPIs to track and improve your customer retention rates? Customer retention is the key ingredient when it comes to growing your SaaS product without having to acquire new customers. So let’s find out what retention KPIs you should start tracking! What are retention KPIs in SaaS?

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Onboarding KPIs Feedback Software Analytic Tools Customer Feedback 98