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So, how do you get started with productanalytics ? In this article, we’ll talk about: What productanalytics is and why you need a solid strategy. Key steps to build and improve your productanalytics strategy. How to apply actionable metrics to different SaaS business stages.
In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategies product managers can use to expand their influence, foster innovation, and navigate the evolving landscape of product management. Navigating Pushback Resistance to experimentation is a common challenge for product managers.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Who would be the best fit for this job?
Cross-Functional Collaboration: The Product Leader's Hidden Superpower By Erica Wass At a Glance Cross-Functional Collaboration: The Product Leader’s Hidden Superpower Great products aren’t built in silos. Collaboration often breaks down due to misalignment, unclear roles, and disconnected tools.
Theres something that happens when you sit in a post-sale leadership seat long enough. In metrics. They experience your company aswell, your company (and product) as one journey. And thats why Gainsight acquiring Skilljar was the perfect fitit allows learners to have a cohesive experience with the suite of Gainsight products.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?
A deep dive into how artificial intelligence is shaping the next generation of financial user experiences — through metrics, strategy, and real success stories Until recently, most banks and financial organizations treated artificial intelligence (AI) as tomorrow’s experiment. In the UK, NatWest’s AI assistant, “Cora,” handled 11.2
Every SaaS company faces problemsproduct performance issues, low NPS, churn. This guide breaks down a simple, step-by-step RCA process designed for SaaS teams. This guide breaks down a simple, step-by-step RCA process designed for SaaS teams. After all, we designed it for product management in SaaS based on core principles.
Each week, I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you missed this month: A guide to AI prototyping for product managers Introducing Core 4: The best way to measure and improve your product velocity Top angel investors in the U.S.
In today's newsletter, we'll explore why thoughtfulness is an undervalued leadership strength, especially in the wild world of AI and human collaboration. Subscribe now AI Revolution: Unleashing Our Human Superpowers We're witnessing a fundamental shift in leadership. You’ll feel like a mime at first. What else?" "Say Say more?"
Product managers (PMs) are ninjas of aligning people, management, and processes. No producttool or template can save you if you’re not killing it in these three areas. The best product managers are in a continuous state of discovery and know that?—? neither the product nor roadmap are ever static.
Let me jump right in: With productanalytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.
What are user data analytics? And how to use them to improve your product? From this article, you’re going to find out about different types of user data analysis and how to develop a user data analytics strategy that will help your team make data-driven decisions to enhance customer and product experience.
Tracking relevant product performance metrics allows you to assess how successful your product is at satisfying user needs and achieving business goals. What metrics should you track though? Our guide covers 11 key performance metrics to analyze at different stages of the customer journey. Let’s dive in!
Are you frustrated with how your users are underutilizing your product, complaining about it, and not realizing the value that it has to offer? It’s probably because you’re lacking in some of the product management fundamentals. Let’s explore the key fundamentals of product management that every product leader should master.
You know how when you log into a SaaSproduct, you often notice the UI has changed or there are new options that weren't there before? That's SaaSproduct management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?
As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” and wondered how it’s different from traditional product management. This guide takes a deep dive into the world of technical product management , showing you how to become one of these in-demand professionals.
These days, customers expect instant access to support, especially for products that are critical to their business operations. If people can buy your product in their native language, they should be able to receive support in their native language as well. Support leaders say robust tools, KPIs, and handoff practices are key.
What are the different types of product managers? We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire softwareproduct development cycle, from discovery to launch and beyond.
What A/B testing metrics should you choose? Approaching experiments in your company can be quite risky and thus hard to justify for your leadership team—especially if you’re new to conversion rate optimization (CRO). This means you need to follow a good framework and track the right metrics if you want to prove your success.
Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.
Are you wondering how the new Userpilot custom analytics dashboards can help you drive product growth? In this article, you will learn about the main benefits of custom productanalytics dashboards and how to create them in Userpilot. They were an excellent aid to product teams trying to optimize these metrics.
Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product.
A/B testing analytics is a powerful tool for optimizing the performance of your product or website. But approaching experiments in your company can be quite risky and thus hard to justify for your leadership team—especially if you’re new to productanalytics. A/B/n testing.
Productanalytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. If you have a mature, well-established product, it’s even harder to mine through millions of end users and billions of data points. Why establish a productanalytics practice?
Performance reporting is essential for product and project managers to make data-driven decisions. In this article, we explore: What performance reporting is Why it is important What to include in a performance report How to create performance reports The best analyticstools for performance reporting Let’s get right to it!
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.
How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! In structure by metrics, different teams work to improve different KPIs.
How to promote data democratization in your SaaS business to improve decision-making ? This increases their productivity and efficiency. Next, assess employee literacy by conducting self-assessment surveys , assessing their current work quality, and monitoring how they use analyticstools. What is data democratization?
Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. It’s obtained by asking customers how likely they are to recommend your product to others. Scores between 0 and 6 are detractors—people least likely to recommend your product. The 2022 NPS benchmark for SaaS is 41.
Goals are the specific UX objectives the product aspires to achieve, for example, improving usability. To make the vision actionable, break it down into specific objectives and select corresponding success metrics. A UX strategy is a plan that guides product design and development. What is a UX strategy?
Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Keep reading to discover his invaluable insights about aligning PMs and PMMs for product success.
In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. To get quicker results, you’ll need to leverage paid marketing.
Are you trying to develop a customer advocacy strategy for your SaaS but not sure how to go about it? You will find out what customer advocacy is, how it improves retention and other key metrics, and learn about different types of customer advocacy programs and how to build them. If so, this article is exactly what you need!
Even if you’ve been a product manager for a while, a new feature rollout can be a challenging experience. We explain what a feature rollout is, why it is important for product teams, and how to conduct them. The rollout process starts with feature ideation. We also share some best practices. Ready to dive in?
Even in pre-COVID-19 times, it’s been held as dogma that loyal users are the core of any SaaS business. But beyond just being active, a product is made great by users who find enough value to form a habit around their usage of it. They come to Mixpanel to learn. Below, we’re sharing how we used Mixpanel(!) How we found LUV.
Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Our favorite product management blogs.
How does it support data collection and informed decision-making in SaaS organizations? TL;DR A data tracking plan is a document outlining a company’s analytics strategy. A tracking plan benefits teams and stakeholders from across the organization, like, product teams , marketing teams , or UX designers. Let’s get right to it!
Embarking on a career as a customer onboarding manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer onboarding manager. Customer onboarding managers utilize various tools to enhance their work.
To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!
Are you constantly juggling competing priorities, leaving little time for the big-picture thinking that drives product success? If so, mark your calendar and sign up for our Product Drive Summit where Marty Cagan will share his insights on the product operating model. Let’s explore: Who Marty Cagan is.
Which product management books do you have on your shelf (or Kindle)? Whether you’re a seasoned product management pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your product management game. Are you not sure what to add to it?
Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?
In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time not just to talk to people but to observe them, immerse in their lives, and co-design solutions with them. The perfect world does not exist, though.
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