A Practical Guide for Product Strategy From Almundo: A Case Study:
Mind the Product
APRIL 6, 2020
Where will you compete: which customer segments, which categories, which channels? In our case, we were recently bought by Brazil’s CVC Corp , the biggest travel company in Latin America. User Story Mapping (check the book by Jeff Patton ): this is helpful to create a full picture of how a product is used. Where will you play?
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