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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? This is exactly what the article deals with, so if you’re after the answer to this question, you’re in the right place. What are customer discovery questions?

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? This is the main focus of the article, so if you’re after the answer, we’ve got you covered! TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. What could lead to market gaps?

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Product Sense: What is it, Why it's Needed, and How to Keep it Fresh

People-First Product Leadership

I was recently asked, how do you grow product sense? While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. To answer this question, I’ll take a step back and begin with what is product sense? And close with, does product sense go stale over time?

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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The Product Marketing Manager: How They Bring Value to The Market

The Product Coalition

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Focus on their JTBDs, pain points , and gains from using your product. Userpilot is a product growth platform.