The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Bain Public

JANUARY 11, 2022

As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Or do you try to implement each feature request, leaving you with half-baked projects with an archive of features and no finished product? Let’s dive deeper!

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

DECEMBER 6, 2019

For example, they can be used to help onboard new users and help them get maximum value from a product, so they’re more likely to stick around and become paying customers, to notify customers about special promotions that will likely be relevant to them (based on user behavior trends), or to congratulate customers when they hit key milestones.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Userpilot

AUGUST 31, 2023

This article answers that and more. As more customers are acquired, the company’s revenue stream expands, enabling it to invest in product development, innovation, and scaling operations. Your goal at this stage is to get potential users to know about your product and what it can do for them.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Intercom, Inc.

AUGUST 18, 2020

Last week we launched a series of new features to help modern support teams handle rising volumes of complex conversations with confidence and efficiency. Want to see these features in action? Our newest product upgrades solve three main challenges for support teams: 1. New reporting metrics for more detailed insights.

Data Visualization 197

Data Visualization Article User Testing Customer Feedback 197

Userpilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. Integrations are links between Userpilot and other tools in your stack. An overview of Userpilot integrations.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Technical Review 98

Intercom, Inc.

JULY 26, 2018

In the past month, we’ve shipped 13 new features to help our customers increase conversions on their websites and in their apps, and ensure they’re having the right conversations and collecting the right data. Spot conversation trends faster and make informed decisions with improved tag reporting.

Onboarding KPIs 112

Onboarding KPIs Embedded Analytics Feedback Software Data Visualization 112

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. This article dives into what a marketing roadmap is and how you can build yours effectively. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

eG Innovations

NOVEMBER 19, 2021

Amazon Web Services (AWS) is one of the most comprehensive and broadly adopted cloud service providers in the industry, offering over 200 fully featured services from data centers globally. While AWS provides a vast spectrum of services, it can be challenging to determine the right services for your needs.

Data Visualization 59

Data Visualization Analytic Tools User Testing Customer Experience 59

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Offering self-service support.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Userpilot

MAY 2, 2022

NPS surveys offer one way to calculate your company’s NPS score, measure user sentiment , and understand how likely your users are to recommend your product to their friends. We will dig into its features, pricing, the creation process, and better alternatives. You can collect NPS data in various ways. Let’s get started!

Feedback Software 98

Feedback Software Product Research Data Visualization Reporting Tools 98

Userpilot

AUGUST 7, 2019

There are various articles on the best practices for Customer Success, but all of them are saying the same things over and over again. Note: This article has embedded real-life examples, strategies, and cases from the author and her company, Growbots. How is Customer Success correlated with Product Marketing? Let’s get started.

Feedback Software 68

Feedback Software Customer Experience User Testing Research Software 68

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. At least you’ll have something to aim for, and it will motivate you to take practical steps that drive product growth. more conversion than freemium. adoption rate.

Research Software 98

Research Software Analytic Tools B2B Reporting Tools 98